MiWineMore has won the Grand Prize in the beauty category at the “2026 Korea Industry Awards.”

The key factor in the company’s award is that it pioneered a new market for “procedure-free skin regeneration” by transplanting original technology from the medical dressing field into cosmetics.

Startup MiWineMore, headquartered in Seongnam, Gyeonggi Province, is drawing attention with the launch of its brand “DIRE.” Until now, it has been common to receive injections or micro-needle procedures for skin regeneration.

MiWineMore has changed this formula. Its core technology is a specialized physical method that breaks down hyaluronic acid and PDRN, both skin-regenerating ingredients, into ultra-fine particles 1/100 the size of pores so they can be deeply absorbed into the skin.

By reducing the molecular weight of hyaluronic acid to less than 1/100 and its viscosity to 1/2000, the company has implemented a “inner elasticity” effect that locks in moisture from within the skin. PDRN is also ultra-fine processed in the same way to switch on cell regeneration signals and promote collagen synthesis.

The reliability of the technology is guaranteed by a proven expert. Dr. Park Myung-hwan, developer of Medifoam and a bio-materials specialist, transplanted medical dressing-based technology into cosmetics, building on capabilities that have received the Prime Minister’s Award, the IR Jang Young Sil Award, and the Minister of Trade, Industry and Energy Award.

CEO Jin Hye-young said, “The products will prove that it is possible to enhance the skin’s inherent regenerative power without procedures.”

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