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LG U+×Meta's 'Why Not' BoostUs' Fostering Strategy

K-Entertainment Platform ‘MAKESTAR’

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ORION’s Global Multi-Level Ambidextrous Strategy

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The Never-Ending American ‘K-Food Boom’

LG Electronics' Customer Experience Space, 'Ground220'

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Growth Strategy of KakaoTalk Gift

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SPECIAL REPORT | STRATEGY
December 2024 Issue 2 The Never-Ending American ‘K-Food Boom’ From Noodles to Frozen Gimbap,
Korean Flavors Make a Mark in U.S.

#K푸드
# 트렌드
# 한류
CASE STUDY
K-Entertainment Platform ‘MAKESTAR’ Connecting ‘Mid-tier Idols’ with Global Fans
A Solid ‘Global Launchpad’ for Small Agencies

#메이크스타
# K엔터테인먼트
# 플랫폼
NEW

CASE STUDY | STRATEGY
December 2024 Issue 1 ORION’s Global Multi-Level Ambidextrous Strategy Same Brand, Different Flavors!
A “Bury Our Bones” Localization Strategy

#오리온
# 마케팅
# 현지화 전략
CASE STUDY
July 2023 Issue 2 LG Electronics VS Division Rising Power in the Automotive Industry
Meeting Needs with Diversification and Trust

#LG전자
# VS사업본
# 경영전략
NEW

CASE STUDY | INNOVATION
November 2024 Issue 2 Innovation Strategy of the Secondhand Fashion Commerce Platform, Charan “Selling Unworn Clothes from Your Doorstep”
Shoppers Warm to Secondhand Trading

#차란
# 중고거래
# AI
# 혁신
BEST

CASE STUDY
September 2023 Issue 1 The ‘Half-Price Delivery’ Revolution by GS Retail Utilizing Empty Spaces in Convenience Store Vehicles for Parcel Delivery
Achieving the “Sales Tipping Point” Effect with 20 Million Customers

#GS리테일
# 반값 택배
# 편의점
NEW

CASE STUDY
November 2024 Issue 1 Strategy of Fresh Produce E-commerce ‘Paldogam’ Targeting 4050, Focusing on Top Quality
Dawn Delivery and Ultra-low Prices

#팔도감
# 라포테이블
# 이커머스
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CASE STUDY
October 2023 Issue 1 The Research Expert System at Hyundai Motor Company Structuring Technology Expert Career Path
Nurturing the 'Core Research & Development Engine'

#현대차
# 연구전문가
# 커리어
NEW

CASE STUDY | INNOVATION
October 2024 Issue 2 Yuhan Corporation's 10 Years of Open Innovation "Quick Decision-Making, Open Talent Recruitment"
Organizational Transformation Was the 'New Drug for Innovation'

#유한양행
# 오픈 이노베이션
# 혁신
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CASE STUDY
February 2024 Issue 1 The Premium Hanwoo Market Leader, 'SIR.LOIN' “Why Does the Taste Differ Even with the Same Grade?'
Thanks to their ‘Obsessed with Hanwoo’ Philosophy."

#설로인
# AI
# 한우
# 프리미엄

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