LG Electronics announced on the 22nd that it will launch the smart home hub ‘LG ThinQ On’ (pictured), which integrates and manages home appliances and electronic devices. Along with LG ThinQ On, LG Internet of Things (IoT) devices such as temperature sensors, smart bulbs, and door locks that can be controlled in conjunction will also be introduced.

Ryu Jae-cheol, head of LG Electronics' HS Business Division (President), introduced the features of LG ThinQ On, stating, “Through generative artificial intelligence (AI), it can control appliances and propose services needed by customers.” The AI embedded in LG ThinQ On is capable of not only simple Q&A but also context-aware conversations. For example, when a user gives multiple commands such as “Turn off the air conditioner, run the vacuum cleaner, and turn on the dehumidifier in an hour” before going out, it can remember and execute all of them. Additionally, it can automatically adjust the air conditioner temperature or the brightness of the lights before bedtime according to the user's usual lifestyle habits.

LG Electronics will gradually sell LG ThinQ On and LG IoT devices in South Korea through various online and offline channels, including its online brand shop. The shipment price of LG ThinQ On is KRW 246,000. LG IoT devices are priced between KRW 40,000 and KRW 513,000, depending on the product. LG Electronics stated, “For customers unfamiliar with connecting IoT devices, a professional engineer will visit and provide customized installation upon request when purchasing ThinQ On.”

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