At Amazon Web Services (AWS) Korea’s annual conference “AWS Summit Seoul 2026,” it was revealed that generative AI has moved beyond simple chatbot functions and has begun operating in physical spaces and industrial sites. With the appearance of robots that move alongside humans and AI that creates product sales pages from a single photograph, analysts say AI competition is now entering the stage of “real-world automation.”

At the venue of “Amazon Web Services (AWS) Summit Seoul 2026,” which opened on the 21st at COEX in Gangnam-gu, Seoul, a large number of Physical AI–based robots and generative AI services were demonstrated. Technologies that go beyond simple Q&A-type AI to move in real spaces and perform industrial tasks attracted the attention of visitors.

● Robots working alongside humans…on-site demonstrations of Physical AI

The biggest draw at the event was a recycling-sorting robot. When a person placed recyclables on the sorting table, the robot automatically recognized aluminum cans and moved them to a separate collection bin. Rather than simply repeating a fixed motion, it adjusted its work path by recognizing the person’s position and movements, which was a key feature.

While conventional industrial robots carried out only predetermined tasks in areas separated from humans, recent Physical AI has been evolving toward collaboration in the same space as humans. This requires environmental perception using sensors and real-time decision-making technologies.

Config, which showcased the technology, explained that it is developing data and AI models so that humans and robots can work together in the same workspace.

There was also a demonstration of an autonomous delivery robot. When the demonstrator placed an item inside the robot, it traveled autonomously to a designated location. As it moved, it avoided obstacles in its path and automatically adjusted its route.

A patrol robot also drew visitors’ interest. Moving along a track inside the booth, the robot used a thermal imaging camera to detect abnormal situations such as fires, collapsed individuals, and illegal parking.

Newbility introduced itself as a robotics company that connects Physical AI–based autonomous robots with a data-centric operating system to solve real-world on-site problems.

Physical AI does not simply mean a moving robot. It requires a combined structure in which the robot collects surrounding data with sensors, an AI model makes situational judgments, and the cloud processes massive volumes of data and stabilizes operations. In other words, AI robots operating in the physical world are the outcome of the integration of hardware, software, data, and cloud infrastructure.

● Completing a product page from a single photo…even beauty consultations

AI-based commerce technologies were also unveiled at the event. Generative AI is being used to automate everything from product shooting to detailed page creation.

NCAI presented an AI commerce demo that generates a detailed fashion product page from just a single photograph and a voice conversation. After the user photographs their outfit and explains the brand concept, an AI agent automatically creates model cuts, product images, runway videos, and other materials to complete the product page.

A reporter also participated by having an upper-body photo taken. The AI isolated the top in the photo and dressed a virtual model in it, then generated images and product descriptions suitable for use in an online store once concept options were entered.

Notably, even though only the front of the garment was photographed, the AI drew attention by inferring and rendering the back details. Based on the input image, it predicted the overall shape of the garment and expanded it into product content.


The venue also featured skin diagnostic devices, skin tone analysis equipment, scalp and hair diagnostic devices, and personal color analysis services, allowing visitors to directly check the condition of their skin and hair. This is an experiential beauty consultation service that combines Amorepacific’s dermatological data with AWS’s generative AI technologies.

After completing a diagnosis, visitors received skincare guides and customized product recommendations from an AI agent based on their results. The system analyzes each person’s skin condition and color characteristics, as well as scalp and hair status, and proposes suitable care approaches for each individual.

● AI permeating all sectors of industry…“Need for Renaissance developers”

The event also presented AI application cases across industries such as finance, public sector, manufacturing, and telecommunications. This indicates that AI is rapidly spreading beyond simple technology demonstrations into broader industrial operations and consumer experiences.

Robots that sort recyclables and perform delivery and patrol tasks, and commerce technologies that create product sales pages from a single photo, all show that AI utilization is expanding into physical spaces and business sites.

In a keynote speech, Werner Vogels, Chief Technology Officer (CTO) of Amazon, cited curiosity, systems thinking, communication skills, a sense of ownership, and versatility as the capabilities developers need in the AI era, and stressed the importance of the “Renaissance Developer.” He said, “It is important to have the mindset to explore with curiosity and to learn from one another.”

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