Panasonic Korea (CEO Miyaji Kensuke) announced that, together with Lumida (CEO Park Marie), it is participating in the “34th International Broadcasting, Media, Audio & Lighting Show (KOBA 2026)” being held at COEX from today (12th) to the 15th, where it is showcasing next-generation spatial media technology that combines commercial display infrastructure with physical AI.

Previously, the two companies signed a memorandum of understanding (MOU) for a joint business in commercial display infrastructure and physical AI convergence solutions.

The booth at this exhibition, under the theme “Turn Your Space into a Landmark,” offers an immersive spatial experience that interacts with visitors in real time. By combining Panasonic’s large display hardware with Lumida’s physical AI technology, it creates a participatory media environment that recognizes visitors’ movements and emotional data and responds accordingly. On site, it is configured to allow visitors to experience new possibilities in spatial content together with AI-based interaction technology.

The two companies plan to work together going forward on: △convergence solutions that combine machine vision-based digital inference models △joint development of a high-performance marketing platform using 3D model authoring solutions and behavior data dashboards △identification of media models specialized for entertainment, art and lifestyle spaces △cooperation for cross-border expansion based on major animation IPs from Korea and Japan, among other initiatives.

A Panasonic Korea representative stated, “Through this agreement and participation in KOBA, the company is strengthening its competitiveness in DX-based B2B solutions,” adding, “Going forward, we plan to expand cooperation beyond the domestic market to the global retail media market.”

Lumida CEO Park Marie added, “Media is evolving from simply showing content to an era in which it communicates with visitors. Through this exhibition, which combines Lumida’s AI technology with Panasonic’s global hardware infrastructure competitiveness, we aim to present a future-oriented spatial economic infrastructure in which the space itself becomes the destination.”

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