CES 2026
Puit’s E-call, sLLM Automation Tools Draw Global Attention
Dong-A Ilbo |
Updated 2026.01.27
Startup Fuit is demonstrating an innovative trajectory by combining satellite communications with AI-based mobility safety technology, and has also stood out at “CES 2026,” the world’s largest consumer electronics and IT trade show. Fuit’s sLLM (small Large Language Model)–based automated communication solution has likewise attracted interest from global companies, enhancing expectations for its growth potential.
Fuit participated in CES 2026, held in Las Vegas, USA, from January 6 to 9 (local time), with support from IBK Industrial Bank of Korea. IBK Industrial Bank of Korea operated its own independent booth (IBK Changgong Pavilion) at CES 2026, the first of its kind among domestic banks, and supported the global expansion of a total of 15 companies. Fuit was selected for IBK Changgong, the startup incubation program operated by IBK Industrial Bank of Korea, with its satellite-based in-vehicle E-call (Emergency-call, E-call) solution, and thereby gained the opportunity to participate in CES.
Fuit CEO Kim Se-ho stated, “We decided to participate in CES 2026 to develop business opportunities for entering the North American market and to hear the voices of actual customers,” adding, “We also wanted to strategically secure networks in the North American region.”
At CES 2026, Fuit unveiled its flagship service, E-call. E-call is an ICT-based emergency rescue system that automatically detects an emergency situation in a vehicle and transmits accident information to an E-call center, helping to secure the golden hour for passengers. This enables passengers to be protected safely.
Conventional E-call services have a high dependence on terrestrial networks, which makes them inevitably limited in blind spots such as tunnels and mountainous areas. Terrestrial networks are concentrated only in densely populated areas, and it is difficult to respond when communications are unstable or in disaster situations. Fuit enables uninterrupted, rapid rescue support for passengers in any emergency situation by establishing an ultra-connected safety network based on satellite and AI. The company is also advancing its technology by defining various scenarios that may occur in blind spots.
In particular, Fuit is seeking differentiation through its sLLM-based automated communication solution. This is one of the technology trends currently attracting attention from global companies; it resolves the high costs and security concerns associated with existing large models, while delivering high performance specialized for specific tasks. CEO Kim explained, “Even when the communication environment is unstable, sLLM conducts on-board analysis within the vehicle and proceeds with communications while minimizing use of the network.”
Fuit is also actively conducting research and development related to home safety solutions by installing its sLLM-based automated communication solution on a home humanoid model. This joint project with the Massachusetts Institute of Technology (MIT), LG Electronics, LG Uplus, Gwangju Institute of Science and Technology (GIST), Korea University, and others is drawing attention.
Fuit’s proprietary technology is particularly notable amid growing global interest in satellite communications–based emergency rescue services. At CES 2026, the company drew attention from global firms, including those in the automotive industry and satellite communications sector. Its proactive filing of related patents since 2023 to secure technological competitiveness also proved effective.
CEO Kim commented, “At CES 2026, players in the global automotive industry and satellite communications companies showed interest in Fuit’s technological capabilities,” adding, “We have signed NDAs (Non-Disclosure Agreements) with two global in-vehicle component specialists and are discussing collaboration. Through ongoing discussions, we will generate tangible results going forward.”
Meanwhile, Fuit has attracted seed investment at a valuation of KRW 4 billion for its satellite-based in-vehicle E-call solution from Korea University Holdings.
IT Donga reporter Park Gui-im (luckyim@itdonga.com)
Fuit participated in CES 2026 and attracted interest from global companies / Source = Fuit
Fuit participated in CES 2026, held in Las Vegas, USA, from January 6 to 9 (local time), with support from IBK Industrial Bank of Korea. IBK Industrial Bank of Korea operated its own independent booth (IBK Changgong Pavilion) at CES 2026, the first of its kind among domestic banks, and supported the global expansion of a total of 15 companies. Fuit was selected for IBK Changgong, the startup incubation program operated by IBK Industrial Bank of Korea, with its satellite-based in-vehicle E-call (Emergency-call, E-call) solution, and thereby gained the opportunity to participate in CES.
Fuit CEO Kim Se-ho stated, “We decided to participate in CES 2026 to develop business opportunities for entering the North American market and to hear the voices of actual customers,” adding, “We also wanted to strategically secure networks in the North American region.”
At CES 2026, Fuit unveiled its flagship service, E-call. E-call is an ICT-based emergency rescue system that automatically detects an emergency situation in a vehicle and transmits accident information to an E-call center, helping to secure the golden hour for passengers. This enables passengers to be protected safely.
Fuit showcased its flagship service, E-call, at CES 2026 / Source = Fuit
Conventional E-call services have a high dependence on terrestrial networks, which makes them inevitably limited in blind spots such as tunnels and mountainous areas. Terrestrial networks are concentrated only in densely populated areas, and it is difficult to respond when communications are unstable or in disaster situations. Fuit enables uninterrupted, rapid rescue support for passengers in any emergency situation by establishing an ultra-connected safety network based on satellite and AI. The company is also advancing its technology by defining various scenarios that may occur in blind spots.
In particular, Fuit is seeking differentiation through its sLLM-based automated communication solution. This is one of the technology trends currently attracting attention from global companies; it resolves the high costs and security concerns associated with existing large models, while delivering high performance specialized for specific tasks. CEO Kim explained, “Even when the communication environment is unstable, sLLM conducts on-board analysis within the vehicle and proceeds with communications while minimizing use of the network.”
Fuit is also actively conducting research and development related to home safety solutions by installing its sLLM-based automated communication solution on a home humanoid model. This joint project with the Massachusetts Institute of Technology (MIT), LG Electronics, LG Uplus, Gwangju Institute of Science and Technology (GIST), Korea University, and others is drawing attention.
Fuit is also seeking differentiation with its sLLM-based automated communication solution / Source = Fuit
Fuit’s proprietary technology is particularly notable amid growing global interest in satellite communications–based emergency rescue services. At CES 2026, the company drew attention from global firms, including those in the automotive industry and satellite communications sector. Its proactive filing of related patents since 2023 to secure technological competitiveness also proved effective.
CEO Kim commented, “At CES 2026, players in the global automotive industry and satellite communications companies showed interest in Fuit’s technological capabilities,” adding, “We have signed NDAs (Non-Disclosure Agreements) with two global in-vehicle component specialists and are discussing collaboration. Through ongoing discussions, we will generate tangible results going forward.”
Meanwhile, Fuit has attracted seed investment at a valuation of KRW 4 billion for its satellite-based in-vehicle E-call solution from Korea University Holdings.
IT Donga reporter Park Gui-im (luckyim@itdonga.com)
AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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