The technology analysis platform Heisenberg, on which researchers in fields such as artificial intelligence (AI), semiconductors, and biotech directly write articles, was launched at the end of last year and is drawing attention with content that analyzes both technology and economic value.

Within one month of its service launch, the website surpassed 100,000 visitors. The number of paying subscribers for service testing exceeded 2,500. In particular, the report titled “High-NA EUV, the Most Complex Machine Ever Made by Humans, in Which Samsung Invested KRW 1 trillion” recorded 70,000 views as a single piece of content and attracted significant attention. The evaluation is that its analysis connecting the highly complex subject of semiconductor equipment to technological principles and economic value resonated with readers. Currently, Heisenberg publishes more than five in-depth reports and newsletters every week across major sectors including semiconductors, AI, biotech, secondary batteries, and defense.

The Heisenberg site was created by science and technology content-based media startup Heisenberg (CEO Kwon Soon-yong) as a text-based technology value analysis platform, following its YouTube video channel SOD.

Heisenberg’s differentiating factor lies in its contributors. A total of 45 researchers and engineers holding master’s and doctoral degrees in science and engineering from top domestic and overseas universities such as KAIST, Seoul National University, and POSTECH participate in content creation. Rather than being mere observers interpreting technology, these are researchers with experience in directly conducting experiments, designing, and handling data in industrial settings such as Samsung Electronics, SK hynix, and national research institutes.

According to CEO Kwon Soon-yong, Heisenberg’s reports minimize vague, speculative expressions such as “is expected to” or “has potential.” Instead, they judge the success or failure of technologies based on experimental data, key charts from recent papers or research submitted to academic conferences, and the actual constraints faced in process and product development. They pursue definitive conclusions such as “this technology is a game changer” or “this company’s strategy has clear technical limitations.”

SOD, the YouTube channel that is the origin of Heisenberg, has built up content production capabilities and networks through collaborations with more than 120 global companies and institutions including Samsung Electronics, SK, NVIDIA, Qualcomm, and ASML. SOD has 900,000 subscribers and a cumulative 300 million views, forming one pillar of South Korea’s science and technology content landscape. CEO Kwon said, “Content created together with leading scholars and industry experts such as KAIST Professor Yoo Hoi-joon (AI semiconductors) and Professor Kim Joo-young (CEO of HyperExcel) exceeded 2 million views, proving the popular potential of technology content.” Heisenberg has attracted investment from Primer, a leading startup accelerator in Korea, and was selected for Primer’s 26th batch.

Heisenberg’s goal does not end with being a subscription-based media outlet. The company is currently preparing a solution that supports corporate and government decision-making by structuring vast amounts of technical papers, patents, and market data using its proprietary ontology (knowledge system) technology.

Heisenberg plans to specialize this solution in the “technology and economy” domain and apply it to technology investment and industry strategy analysis. Based on this direction, the company aims to establish itself as a trusted data intelligence media outlet and analysis platform in the field of analyzing the economic value of technology.

CEO Kwon said, “Rather than content that many people consume lightly, we want to create standards that leaders at the front line of technology must refer to,” adding, “Heisenberg will not merely be a media outlet that explains technology but a gauge that judges the value of technology.”

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