Hyundai Motor Group will present a blueprint for an artificial intelligence (AI) robotics ecosystem that will drive the group’s future at CES 2026, the world’s largest information technology (IT) and home appliance exhibition, to be held in Las Vegas, United States, in January next year.

Hyundai Motor Group announced on the 22nd that it has set the exhibition theme as “Partnership for Humanity’s Progress: AI Robotics, From Lab to Life.” The theme reflects the group’s intention to bring robot technology out of the laboratory and into real-life settings. On Media Day, January 5 (local time), the group plans to unveil a concrete commercialization roadmap for integrating robots into industrial sites and everyday life. A live demonstration of Boston Dynamics’ next-generation electric humanoid “Atlas” will also take place.

In addition, Hyundai Motor Group will present its “Software Defined Factory (SDF)” strategy. SDF is a system that maximizes flexibility and efficiency in factory operations through data and software, with robots functioning not only as performers of simple tasks but also as agents for data generation and execution. Data collected by robots are transmitted to the operating software for learning, and the advanced software in turn enhances the robots.

From January 6 to 9 (local time), hourly demonstrations using Atlas, the quadruped robot “Spot,” and the multi-purpose mobility platform “MobED” will be held at the exhibition booth.

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