CES 2026 to Open in the U.S. on January 6 Next Year Showcasing AI-Integrated Home Appliances and Automotive Electronics Technologies
At CES 2026, to be held in Las Vegas, USA, next January, Korean companies will unveil a range of new products and technologies. Samsung Electronics will add five new size options to its existing 115‑inch Micro RGB TV lineup. Photo: Samsung Electronics
Domestic companies are spending a busy year-end preparing for CES 2026, the world’s largest information technology (IT) and home appliance exhibition, which will be held in Las Vegas, USA, from January 6 next year. CES is a stage where global companies unveil new products and present their business strategies and technology visions for the year.
According to industry sources on the 17th, LG Display is set to unveil its OLED technology brand “Tandem” for the first time at CES 2026, 13 years after launching its organic light-emitting diode (OLED) business. Tandem is a technology that enhances durability and performance simultaneously—such as long lifespan, high brightness, and low power consumption—through a stacked OLED device structure. LG Display plans to highlight the competitiveness of its OLED technology at the brand level through this initiative.
During CES 2026, Samsung Electronics will hold “The First Look” exhibition and showcase its Micro RGB (red, green, blue) TV. The key feature is the application of RGB light-emitting diodes (LEDs) as a backlight, enabling independent control of each color. Samsung plans to expand its 2026 Micro RGB TV lineup to six sizes—55, 66, 75, 85, and 100 inches, in addition to the existing model—broadening consumer choice in the premium TV market. LG Electronics is also scheduled to unveil a new TV product, the “LG MicroRGB Evo.”
LG Electronics plans to introduce in-vehicle solutions that apply artificial intelligence (AI) to its latest automotive electronics technologies. Photo: LG Electronics
Home appliances and automotive electronics incorporating artificial intelligence (AI) will also be presented. Samsung Electronics, having verified that its “AI Power Saving Mode” can reduce energy consumption of high-efficiency washing machines by about 30%, plans to highlight the trend of energy-efficient AI home appliances at CES. LG Electronics will unveil AI-based in-vehicle solutions at CES 2026. The technology turns the entire interior of a vehicle—from the driver’s seat to the rear seats—into a personalized space for occupants. This solution has received the CES Best of Innovation Award.
Hyundai WIA will also participate in CES 2026 for the first time to showcase its AI-based technologies. The company plans to unveil its “distributed-layout HVAC (heating, ventilation, and air conditioning)” system, which uses AI to provide optimally conditioned air to all occupants, for the first time at CES 2026. AI analyzes passengers’ body temperatures, external conditions, and user data to independently manage climate control for each seat.
Lee Min-ah 기자 omg@donga.com;Lee Won-joo 기자 takeoff@donga.com
AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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