IT solutions company Selfas Co., Ltd. (CEO Lee Ji-hoon), which provides the SaaS and IT asset management service SMPLY, announced that it has completed a pre-Series A funding round totaling KRW 2.1 billion. The round included participation from Magellan Technology Investment, Korea Credit Guarantee Fund, BonAngels Venture Partners, and Alois Ventures, with BonAngels Venture Partners providing follow-on investment after its previous round.

SMPLY is an IT asset management solution that enables integrated management of SaaS (Software as a Service) expenses, software licenses, and in-house tangible assets on a single platform. By linking corporate cards and bank accounts, it automatically categorizes software payment details, making it easy to identify missing expenses and excessive spending, and it also proposes optimization measures based on actual usage data collected through a PC agent. In this process, it provides security features such as detection of unauthorized programs and collection of device specifications, thereby enhancing enterprise endpoint management. In addition, QR codes can be applied to all assets so they can be managed via mobile devices, and on-site audits can be conducted quickly and accurately by simply scanning and uploading photos.

SMPLY is currently in use at more than 400 companies across various industries, including ESTsoft, AJUNG Networks, Air Premia, and Yeogi Eottae. By enabling management of SaaS cost control, software licenses, and in-house tangible assets on a single platform, it helps improve overall IT operational efficiency across enterprises.

Lee Ji-hoon, CEO of Selfas, stated, “Based on this investment, SMPLY will expand its LLM API management, advanced security, and AI-based IT operations management functions,” adding, “The company will create an environment in which customers can manage increasingly complex IT environments more easily.” He continued, “By more deeply integrating AI into the service, the company will provide a level of automation that enterprises have never experienced before.”

Senior Associate Kim Na-yeon of BonAngels Venture Partners, which made a follow-on investment after the previous round, said, “Selfas is a team that has accurately pinpointed the complexity and inefficiency of IT operations that companies actually experience, and has quickly proven its product competitiveness in a short period of time,” and added, “Given its potential to expand into various businesses, including AI-based IT operations automation, we decided to make a follow-on investment.”

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