The first real-time AI voice broadcasting service for the visually impaired in South Korea has been applied to a stadium using technology from H Intelligence (CEO Kim Byung-jun).

H Intelligence, in collaboration with the K League Assist Foundation (Chairman Kwak Young-jin), Hana Financial Group (Chairman Ham Young-joo), and Community Chest of Korea (Chairman Kim Byung-jun), operated the broadcasting engine during the 35th round match between Daejeon and Seoul in the 'Hana Bank K League 1 2025' held at Daejeon World Cup Stadium on the 1st.

'AI Voice Broadcasting' is an accessibility broadcasting service where artificial intelligence analyzes game situations in real-time and delivers them in a human voice. H Intelligence implemented an engine that combines spatial intelligence-based computer vision and natural language and voice synthesis technology to track the movements of players and the ball, instantly converting key situations such as passes, shots, and goals into voice. The broadcast reflects the tone and intonation of actual commentators to convey the emotions of the scene.

During this pilot operation, H Intelligence oversaw the entire process of technology implementation. In particular, the system was optimized to deliver the atmosphere of the scene without delay by learning the voices recorded by caster So Joon-il and commentator Lim Hyung-chul, capturing natural breathing and emotional expression.

At the site, visually impaired football fans were invited to experience the service.

A participant shared, “It was the first time I followed a game by listening to football without assistance. Hearing the names of the players and the situations clearly made me feel like I was inside the stadium.”

This scene was broadcast through the official K League YouTube channel, sharing a symbolic moment where visually impaired spectators 'listened' to the K League at the stadium.

This pilot operation is the first step in enhancing the service by incorporating feedback from visually impaired spectators. The 'AI Voice Broadcasting' aims for full implementation starting from the 2026 season, with plans to gradually expand from Daejeon World Cup Stadium to Suwon World Cup Stadium, Seoul World Cup Stadium, and others. This project is part of 'Everyone's Stadium, Everyone's K League,' jointly conducted by the K League and Hana Financial Group, with plans to integrate and enhance accessibility support services for mobility-impaired individuals.

H Intelligence, a member of the Seoul AI Hub, has been selected for the Micro DIPS AX consortium of the 2025 Super Gap Startup 1000+ Project and is conducting the K League-VOICE (K League Vision Of Inclusive Communication Experience) project with the K League Assist Foundation. H Intelligence is also preparing to expand its technology beyond football to other sports such as baseball, basketball, and e-sports.

Kim Byung-jun, CEO of H Intelligence, stated, “The purpose of technology is ultimately to allow everyone to enjoy the same moment together,” adding, “We will continuously enhance AI to lower the barriers of sports broadcasting and add emotion and storytelling to create a new viewing culture.”

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