Hyundai Motor Group and NVIDIA unveiled plans to introduce a new AI factory based on the next-generation AI chip 'Blackwell (NVIDIA Blackwell)' at the APEC CEO Summit held in Gyeongju, Gyeongsangbuk-do, on the 31st. They announced that this would further solidify innovative cooperation in the fields of autonomous vehicles, smart factories, and robotics.

The two companies are advancing from their existing partnership to accelerate the joint development of 'Physical AI' technology, which collects data using sensors in real environments and autonomously makes decisions, beyond building advanced software platforms and infrastructure.

Hyundai Motor Group and NVIDIA plan to utilize approximately 50,000 Blackwell GPUs (Graphics Processing Units) to integrate, validate, and conduct large-scale demonstrations of AI models. Physical AI is a technology that collects data with sensors in real environments and operates based on AI's autonomous judgment.

They will also collaborate on the national Physical AI cluster project promoted by the Korean government. Together with the government, they will establish AI technology centers, AI application centers, and data centers domestically, contributing to talent development and ecosystem activation. This project involves a large-scale investment amounting to approximately KRW 4 trillion (around $3 billion).

Hyundai Motor Group will integrate AI within vehicles, autonomous driving, production process automation, and robotics technology into one intelligent ecosystem centered around AI factories using NVIDIA technology. Key AI computing platforms include 'NVIDIA DGX™' for supporting cloud-based model training and software development, 'NVIDIA Omniverse™' for autonomous driving software simulation, and 'NVIDIA DRIVE AGX Thor™' for implementing real-time AI in vehicles and robots.

In particular, 'Digital Twin' technology enables the replication of actual factory environments in a three-dimensional virtual space, facilitating production process optimization, predictive maintenance, and the transition to autonomous factories. In the field of robotics, work planning and safety are tested in virtual environments to accelerate field application.

Hyundai Motor Group is also developing advanced AI solutions that can continuously improve performance and functionality through over-the-air software updates (OTA) for AI models. Various AI functions within vehicles, such as personalized digital assistants, intelligent infotainment, and adaptive comfort systems, are evolving.

Chung Eui-sun, Chairman of Hyundai Motor Group, stated, “Collaboration with NVIDIA is a stepping stone to opening the era of AI-based mobility and smart factories. We will continue to cooperate for the joint construction of Korea's AI ecosystem and the acceleration of innovation.”

Jensen Huang, CEO of NVIDIA, also emphasized, “AI will innovate every aspect of every industry. Even in the transportation sector alone, from vehicle design and manufacturing to robotics and autonomous driving, NVIDIA's AI and computing platforms are changing the way the world moves. Together with Hyundai Motor Group, a central company in Korea's leading industry and one of the world's top mobility companies, we will create intelligent cars and factories, shaping the mobility industry that will grow to a scale of trillions of dollars in the future.”

This collaboration is expected to become a significant turning point in setting a new standard for the global automotive industry by creating an interconnected intelligent ecosystem rather than individual vehicles and factories.

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