Shinsegae Group will invest approximately KRW 1.4 trillion to join the acquisition of Warner Bros., a representative of Hollywood in the United States. Through this, the group aims to apply global content intellectual property (IP) to new businesses such as Starfield and theme parks, and to explore an online video service (OTT) platform business.

Shinsegae Group announced on the 6th that Shinsegae Property will invest USD 1 billion (approximately KRW 1.4 trillion) in the acquisition of Warner Bros. being pursued by U.S. investment management firm RedBird and others, led by David Ellison, co-CEO of Paramount–Skydance.

Through this investment, Shinsegae plans to combine global content such as Paramount’s “Mission: Impossible” and Warner Bros.’ “Harry Potter” and “Game of Thrones” with the group’s businesses. It is expected that IP-based experiential facilities and themed spaces will be installed at the theme park Shinsegae Group is planning within “Hwaseong Starbay City,” as well as at Starfield, Starfield Market, and other indoor multi-complex shopping malls operated by Shinsegae Group.

Shinsegae Group is also anticipating cooperation in the OTT sector. The group aims to achieve a “customer lock-in” effect by linking platforms such as HBO Max and Paramount+ with Shinsegae membership. Shinsegae Group stated, “This investment will serve as a stepping stone for Shinsegae Group to diversify into a new business area that combines entertainment, going beyond a simple equity investment,” adding, “Through this investment, Shinsegae Group will seize an opportunity to leap forward as a platform company in the Asian content market.”

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