Domestic farming technologies and equipment have opened new sales channels in Southeast Asia and Oceania. The Ministry of Agriculture, Food and Rural Affairs and the Korea Rural Community Corporation (KRC) announced on the 9th that, as part of their efforts to develop overseas markets, they set up Korean pavilions at major agricultural exhibitions in Vietnam and Australia, achieving consultation results worth a total of USD 13.4 million (KRW 18.5 billion) and signing export contracts and agreements worth USD 860,000 (KRW 1.18 billion).

This market development effort took place at Horti & Agri Vietnam 2026, held in Ho Chi Minh City, Vietnam, for three days from 20 May, and at Hort Connections 2026, held in Adelaide, Australia, for three days from 2 June. At each of the two events, 10 Korean agricultural machinery and materials manufacturers participated, intensively promoting high-quality facility materials, organic fertilizers, compound feed, and eco-friendly materials.

Participation in these exhibitions is a strategic move to diversify markets beyond the existing Northeast Asian markets centered on China and Japan. Vietnam is currently encouraging eco-friendly farming and advanced agriculture under a government-level resolution to revitalize agriculture and rural areas, leading to a sharp increase in demand for related equipment. Australia is also pursuing the establishment of digital farming infrastructure and climate-smart agriculture policies to respond to climate change, making it a region with strong potential for entry in fields such as advanced technologies, including automation robots, and sustainable materials. KRC identified these market trends and selected promising smart and eco-friendly agricultural input companies with technological competitiveness to participate.

The outcome reflects the combination of the high quality of Korean products and customized marketing support from the government and public institutions. Prior to the events, KRC coordinated efforts so that participating companies could understand local regulations and market conditions in advance. Local experts were invited to share practical management information in advance, including country-specific farming trends, policy directions, and methods for building local partnerships. During the exhibitions, KRC focused on arranging one-on-one face-to-face meetings with key buyers and plans to continuously monitor contract progress to ensure that these connections lead to actual transactions.

Park Mi-ran, Director of Smart Technology at the Korea Rural Community Corporation, stated that KRC is providing comprehensive support so that technologically proven small and medium-sized enterprises can become self-sustaining in the global farming market, and added that the corporation will strengthen a step-by-step, sophisticated one-stop system ranging from information provision to matching and post-management. KRC is currently operating the Integrated Support System for Agricultural Industry Exports and is additionally recruiting companies to participate in events inviting major overseas buyers, as well as in programs to modernize domestic manufacturing processes and support operating funds.

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