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Hyundai Motor

Hyundai Motor Group Named Safest Brand by IIHS

Dong-A Ilbo | Updated 2025.12.23
E-GMP-based EVs earn top ratings in global crash tests
Meet enhanced rear-seat safety standards, proving real-world protection
Consistent quality ensured across electrified and hybrid models
 
Hyundai Motor Group announced on the 23rd that it has secured the title of “Safest Car Brand Group” for the second consecutive year in crash safety evaluations conducted by the Insurance Institute for Highway Safety (IIHS), a leading U.S. vehicle safety assessment organization. With this result, Hyundai Motor Group registered a total of 21 models (18 TSP+ and 3 TSP), the highest number among major global automakers.

Electrified models based on Hyundai Motor Group’s dedicated electric vehicle platform, E-GMP (Electric-Global Modular Platform), achieved outstanding scores. The IONIQ 9 and Kia EV9 received the highest rating of “Good” in all categories, earning recognition for both crash safety and crash avoidance performance. In addition, the IONIQ 5, IONIQ 6, and GV60 obtained the TSP+ rating in their respective categories, validating the structural safety and design quality of E-GMP. E-GMP also applies a multi-skeleton structure that effectively disperses energy in a collision and expands the use of ultra-high-strength steel plates.

 
Hyundai Motor Group received positive evaluations not only for eco-friendly models but also for internal combustion engine and hybrid vehicles. Major hybrid models such as the Avante (Elantra), Sportage, and Santa Fe were selected for the TSP+ rating, demonstrating their safety.

From this year, IIHS has strengthened its evaluation for rear-seat occupant protection (updated moderate overlap front test). In this test, a dummy representing a small adult female or a 12-year-old child is newly placed behind the driver, and the criteria have been revised to reflect injury types that frequently occur in real-world crashes.

 
In addition, the requirements to obtain the “TSP+” rating have become more stringent: vehicles must receive a “Good” rating in both frontal and side crash tests and must also meet specified performance levels in headlight evaluations and pedestrian crash-prevention systems. Hyundai Motor Group met all these requirements and continued to deliver stable performance under the strengthened standards.

A Hyundai Motor Group official stated, “The development philosophy that puts customer safety first has been recognized globally. The group will continue to earn trust with vehicles that offer world-class levels of safety.”

 


Founded in 1959, IIHS is a non-profit organization that each year conducts comprehensive evaluations of crash safety and crash avoidance performance for vehicles released in the U.S. market and publishes the results.

Kim Sang-jun

AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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