Samsung Electronics announced on the 16th that it is expanding partnerships with major global energy companies to provide electricity bill reduction benefits to users of Samsung home appliances.

Samsung Electronics has entered into a new partnership with Enel, Italy’s largest power and energy company, under which customers using Enel’s electricity services who purchase a Samsung washing machine and connect it to SmartThings will receive up to 180kWh of free electricity for laundry over two years.

180kWh is the amount of electricity required to operate a Samsung Electronics A-grade washing machine for about two years based on European standards. The Samsung Electronics A-grade washing machine (model WW11BB944AGB) consumes an average of 0.539kWh per wash cycle and can be used for about 670 days if operated every other day.

Samsung Electronics has also introduced the “Samsung Weekend Saver Fix” tariff, an exclusive rate plan for purchasers of Samsung products, in collaboration with British energy company British Gas. Under this plan, electricity bills are discounted by 50% from 11 a.m. to 4 p.m. on Saturdays and Sundays.

Customers using British Gas electricity services who purchase Samsung Electronics products can subscribe to this plan. Eligible products include washing machines, dryers, dishwashers, refrigerators and freezers, ovens, microwave ovens, cordless stick vacuum cleaners, and robot vacuum cleaners.

Samsung Electronics is also continuing its partnership with Dutch energy company CoolBlue. In June, it launched a “free laundry program” under which electricity charges are waived for using Samsung washing machines between 12 p.m. and 3 p.m., and since September it has extended the benefit to dryer use. Households using CoolBlue’s electricity services that enroll in the program and connect their Samsung Electronics products to SmartThings automatically receive the benefits.

In the United States, Samsung Electronics is operating “Flex Connect,” a SmartThings-based power consumption optimization program, in cooperation with energy company Leap. The program automatically adjusts the power consumption of connected home appliances via SmartThings’ “AI Energy Mode” during periods of peak electricity demand, and provides participants with points that can be used on Samsung.com. The program has expanded from California and New York to Texas.

Through the “Energy” feature of the SmartThings app, Samsung Electronics also provides notifications of discounted electricity rate periods, as well as monitoring of power consumption and charges by appliance. The all-in-one washer-dryer “Bespoke AI Combo” supports a “Custom Reservation” function that automatically runs washing and drying cycles to match discounted electricity rate periods.

Park Chan-woo, Executive Vice President of the B2B Solution Team at Samsung Electronics, said, “Samsung Electronics is expanding collaboration with energy companies so that users of Samsung home appliances can more easily take advantage of electricity bill benefits,” adding, “By advancing SmartThings and linking it with smart home appliances, the company will continue to enhance energy efficiency and user convenience.”

Meanwhile, Samsung Electronics plans to showcase energy high-efficiency AI home appliances through its “The Firstlook” exhibition at CES 2026, to be held in Las Vegas, United States, in January next year.

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