The Galaxy Book 3 series has been adored for its exceptional cost-effectiveness since its release in early 2023. Particularly noteworthy is its ability to offer similar specifications to competitors' products at a significantly lower price point, leading to shortages shortly after launch. The key to the Galaxy Book 3's remarkable performance and affordability lies in the collaboration among members of the Galaxy family. The MX division, responsible for IT devices like smartphones, has leveraged its expertise and technology from manufacturing Galaxy devices, encompassing basic components, memory, sensors, and batteries, to enhance the quality and competitiveness of the Galaxy Book 3. Furthermore, the seamless connectivity across the Galaxy ecosystem has also contributed to the series' popularity. Unlike its Windows PC counterparts, the Galaxy Book boasts a comprehensive ecosystem, allowing for multitasking across the entire Galaxy lineup and enabling users to control smartphones and tablets directly from the laptop through cross-device connectivity.
"Request to rename the Notebook Gallery (Bulletin Board) to the 'RohTae-Book' gallery."
This article was posted on the laptop gallery board of 'DCinside', the largest internet community in Korea, after Samsung launched the Galaxy Book 3 in February this year. When the Galaxy Book 3 series was launched with excellent specifications and reasonable prices, the term "RohTae-Book" became an internet meme, combining the name of Samsung Electronics' MX (Mobile Experience) Division President RohTae Moon, who led the development of the Galaxy Book 3. In addition to RohTae-Book, people started calling him "God Taemoon" and "Taejeongtaese-Rohtaemoon-danse" was created by using the "Taejeongsemoondanse," which is used to memorize kings in the Joseon Dynasty.
In fact, CEOs have often been the subject of internet "memes" before. However, foreign CEOs such as Apple founder Steve Jobs and Elon Musk have been the targets. In Korea, owner-managers, rather than professional executives, have often been the protagonists of memes. In that sense, it is unusual for Noh, a professional executive, to be the subject of memes and praised. That's why Samsung Electronics' Galaxy Book 3 was so popular under his leadership.
This content was translated into English by AI (using DeepL) from an article that was originally written in Korean in the DBR (Donga Business Review). Therefore, please understand that there may be some awkward expressions.
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