Lies of P, a console game created by NEOWIZ, has accumulated 7 million global users within six months of its release, proving that Korean-made console games can be successful in the global market. The success of Lies of P is especially significant in that it challenged the Soulslike genre, a genre that the Korean game industry had never tackled before due to the difficulty of development. What's interesting is that NEOWIZ's success was paradoxically due to its past failures. NEOWIZ went through a long period of stagnation because it failed to respond to the trend in the gaming market when it shifted from online to mobile. However, this failure allowed NEOWIZ to focus on strengthening its console game development capabilities while its competitors focused on the mobile game market, creating masterpieces such as Lies of P. NEOWIZ's unique development culture (3 Kings) and development method (test-driven development) played a big role in this process.
"A new milestone in Korean gaming history."
This is how NEOWIZ's console game 'Lies of P', which was released on September 19, 2023, has been gaining popularity around the world. In fact, Lies of P has become a monumental work that has convinced the Korean game industry that console platform-centric packaged games11a product sold as a package containing a game, storage media, manuals, and other items necessary to play a game. Depending on the game, the storage media for the game can be optical media such as CD or Blu-ray, ROM cartridge, or floppy disk for older games. Since the 2010s, digital downloads of games have become more common, and the term has come to refer to all video games, not just physical copies, and not just online games. Virtually synonymous with single-player games.닫기 can build a business model comparable to online and mobile games.
Even before its official release, Lies of P had already garnered great interest from global gamers. At its public debut at the 'Gamescom Awards 2022 22a game show organized by the BIU (German Federal Association for Interactive Entertainment Software) and held at the Külnmesse in Cologne, Germany. It is called the "World's Three Great Game Shows" along with E3 (Electronic Entertainment Expo) in the United States and TGS (Tokyo Game Show) in Japan.닫기’, Lies of P was honored in three categories, including 'Most Anticipated PlayStation Game,' 'Best Action-Adventure Game,' and 'Best Role-Playing Game. At the time, NEOWIZ had only released a new trailer for Lies of P and a two-hour hands-on demo for visitors to play, but the event was packed with gamers eager to play the demo and long lines formed at the event, and Lies of P was trending at the top of the US X (formerly Twitter) trending keywords.
This content was translated into English by AI (using DeepL) from an article that was originally written in Korean in the DBR (Donga Business Review). Therefore, please understand that there may be some awkward expressions.
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