CJ ENM's competitiveness in the music business is based on its three pillars: 1) IP planning and discovery of artists through global audition programs, 2) gathering fans on online and offline (O2O) platforms such as Mnet Plus and KCON, and 3) training and marketing through a management company called WAKEONE. The company has been able to build an 'IP ecosystem expansion system' based on this, and its differentiated IP planning capabilities. Mnet, CJ ENM's music channel, has created a series of topical K-survival shows with an organizational culture that requires rejecting prejudice and “Thinking out of the box” in the content production stage, and producing and distributing shorts and videos aimed at the 15-39(years old) target audience in the content distribution stage. CJ ENM's blueprint is to build an O2O fandom communication platform that connects these accumulated IPs with K-pop consumers around the world, and further strengthen its management capabilities to complete a full value chain that supports artists' "discovery, growth, support, and success.”
'STREET WOMAN FIGHTER,' 'SHOW ME THE MONEY,' 'Superstar K,' 'PRODUCE 101,' and more - what do they all have in common? They are all original survival shows aired by CJ ENM's music channel, Mnet. Regardless of one's opinion or preference for individual programs, Mnet's competitive edge is undoubtedly its virality. This is because each program it releases has received explosive public attention and has been leading the trend of popular music based on its high awareness, especially among the 1539 target audience. For example, Superstar K, a nationwide talent search project, ignited the Korean audition craze with eight seasons; SHOW ME THE MONEY, which pioneered the hip-hop survival genre, has been running for 11 seasons, making it the first Korean audition program to reach the 10-year mark; STREET WOMAN FIGHTER brought street dance, which was once an underground culture like hip-hop, to the surface.
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