The real-time social map 'Lalatok,' targeting Vietnam's Gen Z, is rapidly expanding in the three major cities of Hanoi, Ho Chi Minh City, and Da Nang just one month after its launch.

Lalatok entered the top 25 in the social category of the Vietnam App Store within two weeks of its launch and has reportedly received over 300 reviews with a rating of 5.0 to date.

Lalatok emphasized, “The number of new users, which was initially at the level of a few hundred per day, has recently surged to over 1,000 per day, achieved without spending a single KRW on online advertising.”

The key to Lalatok's growth is its 'field-based user acquisition model.' The company operates dedicated offline teams composed of six university graduates in their 20s in each of the three cities—Hanoi, Ho Chi Minh City, and Da Nang—who visit campuses daily to acquire new users. This offline foundation has created a structure where the friend invitation program amplifies online spread, forming a virtuous cycle of rapid natural influx.

CEO Moon-Seok Kim stated, “There are competing services like Bump in the Vietnamese market, but they are currently at the level of the top 15 in the social category, which is still in the early stages to be considered market-leading.” He added, “Lalatok is already establishing a stable core foundation centered on a community domination strategy at the city level.” He further stated, “Once the initial user scale surpasses the critical point, the competitive advantage will become clearer.”

Lalatok's mid- to long-term goal is not merely occupying the social map space but restructuring the 'map-based advertising market.' A company representative explained, “Maps allow for much more sophisticated local advertising than existing SNS because they combine user location and behavioral context.” They added, “The advertising value increases exponentially with user density, so we have chosen a strategy to rapidly secure a large user density by focusing on Vietnam as a single country for now.”

Lalatok is preparing to expand into Thailand and major Southeast Asian countries based on the execution model secured in Vietnam and is accelerating its growth strategy with the goal of setting a new standard for real-time social networks centered on Gen Z.

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