Reports have emerged that Hyundai Motor Group continues to invest in expanding its market share in the United States despite the detention of Korean workers by the U.S. government. Analysts suggest that there are no viable alternatives to the U.S. market, which constitutes a significant portion of Hyundai's sales.

The New York Times (NYT) reported on the 20th (local time) that "over 300 Korean workers have been detained, but Hyundai Motor Group plans to invest $26 billion in the U.S. by 2028, including $2.7 billion in Ellabell, Georgia, where a Hyundai plant is located."

Ellabell is one of the counties in Georgia, U.S., and is home to Hyundai Motor Group's latest production base in the U.S., Meta Plant America (HMGMA).

The NYT analyzed that Hyundai Motor Group's investment in the U.S. is not merely a response to U.S. President Donald Trump's tariff policies. While Chinese brands have dominated other markets, the U.S. remains a market where Chinese cars have not penetrated, making it the largest market for Hyundai Motor Group.

The NYT reported that Hyundai Motor Group's investment in Ellabell, Georgia, is creating 8,500 jobs, exceeding the local population.

Furthermore, the entry of Hyundai's partner companies is leading to the establishment of related factories throughout the region, revitalizing the local economy. Neat Collins, a native of Ellabell, was hired by Hyundai Motor Group in 2023. He stated, "Hyundai Motor Group's entry into Ellabell is bringing dramatic changes to the area."

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