On the 7th, during the signing ceremony held in Japan, Song Mi-sun, CEO of Hanatour (left), and Yada Motoshi, CEO of H.I.S., pose for a commemorative photo. Provided by Hanatour
Hanatour announced on the 10th that it signed a strategic partnership (MOU) with Japanese travel agency H.I.S. on the 7th.
The two companies plan to build a 'Next-Generation Tourism Community' that combines their global networks, hotel and airline operation infrastructure, and digital capabilities, going beyond Korea-Japan tourism exchange, to create a partnership model that leads the global tourism market.
Under a shared vision of creating a new paradigm and innovative model, they intend to promote the 'Co-creation of Next-Generation Asia Global Tourism.' To this end, they will strengthen collaboration in various fields, including ▲ joint development of tourism content ▲ enhancement of service quality and operational efficiency ▲ global marketing and strategic investment cooperation.
A Hanatour representative stated, “This cooperation is an extension of the global network expansion encompassing Korea, Japan, and Southeast Asia, and will be the starting point for building a new tourism ecosystem that connects customers and services across borders.”
The two companies plan to combine their tourism content to create new products optimized for customer demand, thereby enhancing competitiveness. They also intend to closely cooperate to advance the global value chain and secure a sustainable advantage in competition with global OTAs.
In the future, they will expand mutual investment and infrastructure exchange to extend travel content to Asia, Australia, the Americas, and Europe. They aim to establish a global business model that maximizes joint profits by realizing economies of scale.
Yada Motoshi, CEO of H.I.S., stated, “The partnership with Hanatour, a representative of Korea, is very meaningful for H.I.S. as well, and we will create new value in the global travel market by combining the strengths of both companies.”
Song Mi-sun, CEO of Hanatour, said, “This cooperation is an important starting point for advancing to the next-generation tourism community and will serve as a foundation for strengthening competitiveness and leading sustainable growth in the global tourism industry.”
Meanwhile, Hanatour established an investment corporation in Singapore in the first quarter of this year to strengthen its position in the global market. It is currently actively promoting the global bound business connecting Korea, Southeast Asia, and third countries by expanding cooperation with local partners in Vietnam, the Philippines, Indonesia, and others.
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