Hotel management company STAY-G Co., Ltd. (CEO Lee Si-hyung) announced on the 20th that it signed a Memorandum of Understanding (MOU) with Mongolia's Max Group for the operation of a large resort within the Gorkhi-Terelj National Park in Mongolia.

This agreement marks the first instance of a domestic company securing official operation rights for a large resort in Mongolia, representing a significant achievement for STAY-G as it takes its first steps into the global market.

Max Group is a leading comprehensive group in Mongolia with over 20 subsidiaries in agriculture, construction, distribution, and mining, pursuing the 'Five Mongolias 2032' vision aimed at contributing 5% to the national GDP. Through this agreement, Max Group will handle land acquisition, construction, and permits for resort development, while STAY-G will oversee the entire operation and service system.

The resort will be a complex accommodation facility on approximately 5 hectares (50,000㎡) of land, including 50 traditional Tsomtsog Gers, 35 modern capsule houses, a large restaurant, a club, and tourist convenience facilities, with the capacity to accommodate over 400 people simultaneously.

The resort is scheduled to officially open in May 2026, with major facility construction and permit procedures currently in the final stages. STAY-G will be responsible for brand planning, establishing the operating system, recruiting and training personnel, and local marketing, aiming to convert its accumulated domestic lodging operation know-how into a localized model in Mongolia. The agreement includes plans to introduce an AI behavior pattern analysis system, currently under development by STAY-G, into the operation.

This system analyzes guest behavior data to enable customized services and efficient operations by examining customer preferences, stay patterns, and consumption tendencies. This is expected to simultaneously achieve labor cost reduction, increased room turnover, and maximized revenue, while promoting the digital transformation of resort operations. STAY-G has named this the 'AI-based Smart Hospitality Model' and plans to expand it to major markets in Korea and overseas.

Lee Si-hyung, CEO of STAY-G, stated, "This entry into Mongolia is not just about management outsourcing but the first step in realizing operational innovation based on technology and data in the overseas market," adding, "We aim to grow into a global hotel brand incorporating AI operating systems, expanding into Southeast Asia and Europe in the future."

STAY-G, a hotel management company in its second year, currently operates over 20 hotels and residences domestically. It is known for its strengths in data-driven efficient operations, unmanned solutions, and OTA integrated management technology. Through this MOU, it has secured an overseas business portfolio. The industry expects this project to be the first overseas entry of a Korean-style smart resort operation model, contributing to the advancement of Mongolia's tourism industry and job creation.

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