Sky Ventures (CEO Jinwoong Lee) announced the official launch of a new brand optimization solution for the AI era, the 'GEO Service' (service name GENOME). This service is an AI-based branding optimization service that ensures a company's brand, product, and personal information are accurately and positively recognized within the global AI language model (LLM) ecosystem.

Sky Ventures stated that "GENOME will cover areas beyond the existing concept of SEO (Search Engine Optimization), including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)."

While AEO is a technology that helps AI provide 'accurate answers' to questions, GEO is a technology that ensures a brand is naturally included when AI generates new content.

CEO Jinwoong Lee explained, "In the past, one had to input keywords and navigate numerous web pages to obtain information. Now, the information era is 'question-centered (Question & Answering),' where customers ask questions and AI provides immediate answers. As we move from search-centered to conversation-centered, the customer funnel is becoming blurred, and performance efficiency is declining. To propose a new marketing paradigm approach, we launched the GEO service."

Sky Ventures stated that through GENOME, they are preparing for the era of hyper-personalized commerce, where AI connects personalized curation and payment beyond simple questions and answers. To achieve this, they plan to design AI-optimized answer data structures for each brand and build a system that provides brand-centric answers to consumers.

The GEO Service GENOME maximizes 'Brand Presence' for each brand on major global AI chatbot platforms such as ChatGPT, Google Gemini, Anthropic Claude, and Perplexity.

For example, the goal is to optimize so that a brand appears as the representative answer for global questions like "What must I do when visiting Korea?" or "What food must I try in Korea?" as well as local questions like "Recommend a good dental clinic for implants in ○○ district" or "Suggest a date spot in ○○ district." Additionally, GENOME supports brand presence management across the AI ecosystem through AI learning pattern analysis, exposure tracking and reporting, AI-based automatic content generation, structuring of Wikidata, news, and open web content, and management of the national AI recognition index (GEO Index).

CEO Jinwoong Lee emphasized, "Now, brand competition will occur not in the consumer's search box but within AI's conversation window. GENOME will be the first tool to help companies establish themselves as 'representative brands' within the global AI ecosystem."

Meanwhile, Sky Ventures plans to launch an 'AI Brand Database Construction Project' targeting listed companies and major franchise businesses by the first half of 2026, following the launch of the GEO service.

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