Music tech startup Naibi is launching a new NFC-based streaming photo card called 'PLAM POCA'.

PLAM POCA, which introduced the innovative concept of 'embedding music in photo cards' in 2020, is being reintroduced to the market with significantly expanded functionality and usability. It has been upgraded to not only replace the photo cards included with traditional CD and LP albums but also to be released as an independent product.

The new PLAM POCA is characterized by its ability to allow music listening beyond simple collection. When users tag it with a smartphone, it connects to their streaming platform, enabling immediate listening to the artist's music, and the high-definition photo card is automatically saved in the app's gallery. Fans can enjoy both the fun of collecting photo cards and the experience of enjoying music simultaneously.

Its range of applications is broad. It can replace paper photo cards as part of album components and can be applied to special packages or album books. It can also be released as a standalone product, providing a new revenue model for agencies and artists and offering fans a unique participatory experience. Naibi holds a patent related to NFC-based music-linked photo cards, securing exclusive technology and legal stability to create a stable collaboration environment.

The first project of the renewal is set to be released with the new album of folk genre singer-songwriter 'Soon'. Fans will be able to own both Soon's music and photo cards, and it is expected to be used in fan engagement campaigns linked to future albums and performances.

Naibi CEO Kim Dong-hyun stated, "PLAM POCA is more than just merchandise; it is a medium that connects fandom more deeply with artists and music," adding, "As we have revamped the initial industry-first attempt from 2020 to align with today's UX trends, we plan to expand it in various forms such as album packages, independent products, and performance campaigns in the future."

Meanwhile, Naibi recently secured an investment of KRW 2 billion, establishing itself as a digital transformation (DT) partner in the entertainment industry. While operating various services such as reward listening sessions, music photo cards, and IP management SaaS, it is expanding its business domain by developing blockchain-based Web3 and AI solutions, providing new value to both the industry and fandom.

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