CJ ENM, a global IP powerhouse that has led the global market with K-content, has ventured into the new realm of 'AI content'. As the rapidly growing AI industry is transforming the content industry paradigm, CJ ENM aims to secure a differentiated competitive edge by combining AI technology specialized in content with creative capabilities, thereby leading innovation across the industry.

The AI content business of CJ ENM originates from the fundamental goal of enhancing content production competitiveness. Beyond merely increasing production efficiency, the strategy focuses on two main pillars—advancing the content production process and securing new types of intellectual property (IP)—to accelerate future growth based on innovative technology that can reshape the entire content industry ecosystem.

CJ ENM is accelerating innovation in the content production process by integrating proprietary content-specialized technology across all stages, including planning, production, distribution, and marketing. The representative technologies are 'AI Script' in the planning and development stage and 'Cinematic AI' in the production stage.

'AI Script' is an AI solution that supports the discovery of original IP. It analyzes content trends and consumer data to select potential original IPs and suggests suitable genres and media. It is particularly optimized for K-content due to its high understanding of literary language and Korean context. Currently, 15 patents have been filed in the United States and Korea, and it has attracted global academic and industry attention by being invited to present at the ACL 2025, the world's most prestigious natural language processing conference.

'Cinematic AI' is a production system optimized for narrative content such as dramas and films. It significantly improves production efficiency by enabling one-stop production of images, videos, sounds, and voices. It particularly addresses the character consistency issue, a limitation of existing AI content, by automatically datafying characters and backgrounds in 3D.

AI utilization is also being expanded in the distribution and marketing stages. By applying AI, it strengthens the competitiveness of music, subtitles, and dubbing packaging, while introducing 'VPP (Virtual PPL)' technology for the first time in Korea for advertisement production. This method of virtually inserting advertising products during the broadcasting editing stage is attracting advertisers' attention and is being evaluated as a new business model.

As part of the expansion into new content markets, CJ ENM has proactively entered the AI animation field. The AI animation series 'Cat Biggie', released last July, surpassed 10 million global cumulative views and was introduced as a representative AI content case at the Toronto International Film Festival Industry Conference, gaining international attention. The recently produced AI short-form animation 'Golden Egg' also garnered attention from global studios by winning awards at the Cannes World Film Festival and the New York Festivals Awards.

Another new type of content is 'K-Driven' AI content. While most global AI solutions are specialized only in Western cultural contexts and Western-oriented visual implementation, CJ ENM is distinctly differentiated by implementing Korean unique emotions and aesthetics based on Korean data. This is seen as expanding the horizons of the entire content industry beyond merely securing AI IP.

In addition to 'Cat Biggie' and 'Golden Egg', CJ ENM is preparing follow-up works such as the global fantasy drama 'Legend (working title)' and the feature film 'Apartment (working title)' that implements Korean emotions with AI. The plan is to continue pioneering new types of AI content through collaboration with various creators, thereby realizing the leadership of the global AI content industry ecosystem.

To become a global leading company, CJ ENM is focusing not only on technological innovation but also on exploring new markets. In April, CJ ENM CEO Yoon Sang-hyun accompanied CJ Group Chairman Lee Jae-hyun on his global field management tour to Japan, the United States in August, and Europe in September, meeting with key figures in related industries such as global think tanks, investment companies, and entertainment industry experts to explore local cooperation opportunities and examine local consumption trends and K-trends, thereby seeking possibilities for global business expansion.

Baek Hyun-jung, Head of Content Innovation at CJ ENM, stated, "Just as the emergence of 3D CG in the 1980s gave birth to the new genre of 3D animation, generative AI is a technology that will quantum leap today's content industry," emphasizing that "CJ ENM will establish itself as a 'Global TOP AI Studio' pioneering the newly emerging AI content market."

Popular News