“Artificial intelligence (AI) will be the main driver of the group’s future growth. It will be helpful to develop AI using the data that can be obtained from Hansae Co., Ltd. and YES24 and then roll it out to the market.” (Kim Seok-hwan, Vice Chairman of Hansae YES24 Holdings)

On the 28th (local time), Hansae YES24 held a corporate briefing (IR) at the JW Marriott Hotel in Ho Chi Minh City, Vietnam. Vice Chairman Kim, the eldest son of Hansae YES24 Group founder and Chairman Kim Dong-nyung, took the podium and, together with his younger brother Kim Ik-hwan, Vice Chairman of Hansae Co., Ltd., presented the group’s management vision.

Hansae YES24 Holdings has as its subsidiaries Hansae Co., Ltd., which manufactures clothing for global fashion brands such as Gap and Old Navy using an original design manufacturing (ODM) model; Hansae MK, the brand retail division; Donga Publishing, a major player in textbook and reference book publishing; bookstore YES24; and Hansae Mobility in the automotive parts sector. In particular, in Vietnam, it operates Asia’s largest production base of Hansae Co., Ltd., the group’s core affiliate.

At the briefing, Hansae YES24 Group unveiled a vision of achieving consolidated sales of KRW 6 trillion by 2032. In the first half of this year (January–June), consolidated sales rose 6.9% year-on-year to KRW 1,771.9 billion, while operating profit increased by KRW 40.3 billion year-on-year to KRW 61.6 billion.

Having previously faced tariff risks stemming from U.S. President Donald Trump, Hansae Co., Ltd. has also embarked on a strategic relocation of its production bases. Instead of Vietnam, where U.S. export tariffs stand at 16–32%, the company has decided to commence operations at its plant in Guatemala, Central America—which can benefit from mutual tariff exemptions with the United States—from the fourth quarter of this year (October–December).

Vice Chairman Kim Ik-hwan said, “Once the Guatemala plant is up and running, it will be possible to achieve vertical integration across the entire process from yarn, knitting, dyeing, and finishing to sewing,” adding, “We will be able to offer a wider range of fabric options to the U.S. market.” Lead times are also expected to be reduced to 8–10 days, enabling far greater efficiency than in Vietnam, where they can take up to 40 days. He went on to forecast Hansae Co., Ltd.’s sales at KRW 2,100 billion this year, and said, “We plan to newly enter the denim and activewear (sportswear) segments to increase both sales and profit.”

Meanwhile, Hansae Mobility completed its subsidiary Turan plant in Fergana, Uzbekistan, on the 13th of last month. In June next year, it plans to relocate its plant in Pontiac, Michigan, to Chesterfield and expand it to three times its current size. Hanse Mobility President Sung Nak-gon said, “We will enhance our localization strategies in Uzbekistan and the United States to improve profitability.”

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