Announced at “Amazon Beauty in Seoul”… AI creators to expand to 10,000 within two years
On 27 October, Lepani Chairperson Choi In-seok introduces the generative AI platform “LCMD Studio” at “Amazon Beauty in Seoul,” a K‑beauty conference hosted by Amazon. Photo courtesy of Lepani.
Beauty creator company Lepani unveiled on the 27th its generative AI platform “LCMD STUDIO” for producing and distributing overseas marketing content.
On the same day, Chairperson Choi presented the platform as a speaker at “Amazon Beauty in Seoul,” a K‑beauty conference hosted by Amazon at Grand InterContinental Seoul Parnas. The presentation topic was “Global Influencer Marketing Using AI.”
LCMD STUDIO is a service that enables brands to create image and video content and then distribute it to multiple countries via AI-native creators’ social media channels. The production function was officially launched that day, and the distribution service will be provided in stages, starting with enterprise clients and brands participating in the event.
The production tools consist of three components: Photo Studio, Video Studio, and a short-form editing tool called “Cuts.” By applying purpose-specific presets to product photos, users can create images for pictorials and product detail pages, as well as short-form videos. The presets incorporate the shooting compositions and directing methods Lepani has used in its creator campaigns.
The platform currently offers about 200 virtual character IPs tailored to specific countries and age groups. The company plans to increase this to 500 by the end of the year.
Distribution is carried out through AI-native creator social media accounts operated by Lepani by country and sector. Posts can be linked to the advertising systems of Meta and TikTok.
Image generation uses models based on OpenAI’s API, while video production uses API-based models from Kling AI. Lepani stated that it has signed an API supply agreement with Kling AI. The company has also developed its own AI agent, “Sentilayer Agent v1,” which assists with pre-publication review in consideration of differing AI content regulations and advertising disclosure standards in each country.
Chairperson Choi said, “LCMD STUDIO incorporates into tools the standards Lepani has accumulated over 13 years between creators and brands,” adding, “Human creators and AI-native creators will divide roles to support the expansion of K‑beauty in overseas markets.”
Lepani also operates generative AI training programs “LCMD On Tour” and “LCMD Open Stage.” The company aims to increase the number of AI-native creators to 10,000 within two years.
Choi Yong-seok
AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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