The global comprehensive H&B company, Korea Ginseng Corporation, which owns the leading health functional food brand 'Jung Kwan Jang', continues to be favored by customers through its quality-first principle and customer-centric management.

To ensure the highest quality ingredients, the company insists on 100% contract cultivation and secures product safety through a strict quality management system with food traceability management. The quality management system is strengthened to the extent that safety inspection items reach up to 430, thereby rewarding customers with trust. The world's largest red ginseng manufacturing facility, Korea Ginseng Plant, has obtained GMP (Good Manufacturing Practice for Health Functional Foods), HACCP (Hazard Analysis and Critical Control Points), and the global food safety system FSSC 22000, demonstrating its dedication to food safety.

The CEO, who took office last March, stated, “We must establish customer experience marketing strategies in each business area to strengthen leadership in the health functional food market and drive the market and customers with a focus on health functional foods.” Korea Ginseng Corporation's customer-centric management is based on VOC (Voice of Customer), carefully reviewing customer suggestions and inconveniences and resolving them through the CCM (Consumer-Centric Management) Improvement Committee. Additionally, customer-centric education is implemented for sales staff, Jung Kwan Jang franchisees, and partner company employees to understand customer voices and enhance customer satisfaction. At the end of the year, employees who practice customer satisfaction services are recognized and rewarded, and outstanding cases are shared.

Korea Ginseng Corporation currently exports over 250 products to more than 40 countries worldwide, including the United States, China, Hong Kong, and Japan, expanding the status of Korean red ginseng globally. Notably, in July, the company participated in the 'Growth Asia Summit 2025' held in Singapore, declaring its contribution to the globalization of K-Ginseng.

Furthermore, Korea Ginseng Corporation's 'Jung Kwan Jang Mall (Jung Mall)', which prioritizes customer purchasing convenience, has seen its sales grow more than tenfold over the past five years, with membership numbers starting from 20,000 in 2017 and now surpassing 1.17 million.

Korea Ginseng Corporation is also committed to various social contribution activities. The 'Jung Kwan Jang Fund', operated through voluntary participation of employees and company contributions since 2011, supports medical expenses for the underprivileged, primarily aiding surgeries for children with leukemia, kidney surgeries for the disabled, and purchasing hearing aids for elderly living alone.

Meanwhile, on the 3rd of last month, a win-win cooperation agreement was signed with Jung Kwan Jang franchisees. The company covers the entire cost of advertising activities for franchisees and demonstrates exemplary win-win cooperation by providing sales support policies and win-win funds to strengthen the competitiveness of franchise channels.

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