The number of brands carried by CJ Olive Young that posted annual sales exceeding KRW 10 billion has more than tripled in five years.

CJ Olive Young announced on the 4th that the number of in-store brands in its “KRW 10 Billion Club,” which recorded annual sales of at least KRW 10 billion last year through its own online and offline channels, totaled 116. This represents an increase of 3.2 times compared with 2020, when there were 36 such brands.

The number of brands with annual sales surpassing KRW 100 billion also doubled from the previous year to six. Representative examples include “Dr.G,” “d’Alba,” “ROUND LAB,” “Mediheal,” “CLIO,” and “Torriden.” Among them, Mediheal became the first in-store brand to exceed annual sales of KRW 200 billion.

New and emerging brands continued to join the KRW 10 Billion Club. “Arencia,” which drew attention with a unique cleanser formulation reminiscent of rice cake, and “Whipped,” inspired by cake recipes, newly made the list.

Some brands have shown growth on the back of increasing foreign demand for K-beauty. The beauty device brand “Medicube AGE-R” has established itself as a “must-buy item for visiting foreign tourists,” surpassing annual sales of KRW 10 billion last year. The derma cosmetics brand “Rejuran” and “so.natural,” known for its makeup fixer, each recorded an overseas customer share of more than half and made the KRW 10 Billion Club for the second consecutive year.

The “K-Super Rookie with Young” program, a project jointly run with the Ministry of SMEs and Startups to support emerging brands, also produced brands that broke through annual sales of KRW 10 billion. A representative example is “Ongredients,” which was selected for the main program in August last year. Brands such as “Menokin” and “TWOAEN” surpassed KRW 5 billion in annual sales and have emerged as strong contenders to join the KRW 10 Billion Club.

CJ Olive Young plans to open its first U.S. store in Pasadena, California, in May and support the expansion of domestic in-store brands into global markets. CJ Olive Young stated, “Beyond simple product sales, we will showcase K-beauty and wellness brands through our own curation, establishing a bridgehead for in-store brands to make a leap forward in the global market.”

Popular News