Hyundai Motor Group announced on the 22nd that it will unveil its AI robotics ecosystem expansion strategy at CES 2026 this coming January and hold the first live demonstration of the next-generation electric humanoid robot “Atlas,” developed by its subsidiary Boston Dynamics. The announcement reflects the Group’s vision to create new collaboration models in everyday life and industrial sites through the convergence of AI and robotics.

The event will take place during CES 2026 Media Day on January 5 (local time) at the Mandalay Bay Convention Center in Las Vegas, United States. On site, the Group will provide detailed presentations on ▲ AI robotics technology demonstrations ▲ human–robot collaboration models ▲ an AI robotics ecosystem formed through the combined technologies of group companies and partners ▲ verification and commercialization strategies in manufacturing and logistics environments.

The live demonstration of the Next-generation Electric Atlas is expected to be the main highlight. Through this unveiling, Boston Dynamics’ high-precision electric drive system and AI-based motion learning technology will be presented for the first time. Hyundai Motor Group will also introduce its Software Defined Factory (SDF) strategy at the event.

SDF is a next-generation smart manufacturing platform structured around data and software, designed to flexibly reconfigure production processes and optimize robot operation efficiency in real time. According to Hyundai Motor, SDF will enable integrated management of the entire process from robot function verification, learning, and maintenance to deployment on production lines.

Based on this framework, the Group plans to integrate and operate the entire value chain, including AI robotics, components, logistics, and software, as a single intelligent network. This is expected to secure production stability while enabling quality improvement through learning by autonomous robots (AI Robots) and real-time data feedback.

The exhibition will run from January 6 to 9 and will showcase various demonstrations of AI collaboration and autonomous control technologies implemented by real robots. The booth will feature an experiential space recreating an AI robotics research environment, along with visual content illustrating changes in the development process, allowing visitors to directly experience the evolution of the technology.

In addition, Hyundai Motor Group’s representative robotics platforms, including Atlas, Spot, and MobED, will conduct live demonstrations and technical presentations in time-slotted sessions. Each session will comprehensively cover AI control technologies, mobility stability, and human collaboration simulations, accompanied by expert commentary.

A Hyundai Motor Group official said, “Robots will not remain simple machines, but will become partners that extend human capabilities. AI-based robotics technology will serve as a catalyst to simultaneously enhance productivity and safety across manufacturing, logistics, and the broader service industries.”

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