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Open Innovation Between LG Uplus and Bluepoint

Dedicated Fund and Fast Tech Validation
Accelerating AI Innovation With Startups

Lee Kyu-yeol | No.420 (July 2025 Issue 1)
Article at a Glance

LG Uplus shifted its company-wide strategy to focus on AX (AI Transformation) while also seeking changes in its open innovation strategy. To strengthen collaboration and investment relationships with early-stage AI startups with high potential, the company planned an AI startup discovery and development program called “Shift” together with leading deep-tech accelerator “Bluepoint Partners” (Bluepoint). The company conducted proof of concept (PoC) projects with four startups that possess technologies capable of enhancing convenient and secure customer experiences, including lightweight solutions, on-demand services, and red teaming, exploring commercialization possibilities and establishing a dedicated fund to invest in all four startups. During the collaboration process, following LG Uplus’s company-wide message of “Let’s buy or borrow good technologies,” both technical and business departments actively participated in verifying the startups’ technologies. Bluepoint led and coordinated smooth PoC operations by delivering feedback from LG Uplus’s business departments to the startups and providing advice.



“We aim to become the company that can work best with startups and the company that startups most want to work with. ‘Shift’ is the starting point of this journey.”

The first official move chosen by CEO Hong Beom-sik, who took office as the new head of LG Uplus in November last year, was none other than the demo day of “Shift,” a startup discovery and development program. He participated in this demo day event and emphasized collaboration with startups. “Shift” is an open innovation (OI) program that LG Uplus operates together with deep-tech specialist accelerator “Bluepoint Partners” (Bluepoint), aimed at advancing artificial intelligence (AI) technologies by discovering early-stage AI startups with high growth potential and supporting them to establish themselves in the market.

In the first half of this year, the company conducted five PoC1  (Proof of Concept) projects with four selected startups. The API (Application Programming Interface) of “ixi,” an AI technology developed by LG AI Research and LG Uplus, was provided, and based on this, they tested the technological possibilities for improving customer experience of the on- device AI 2 calling app “ixiO.”

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  • This content was translated into English by AI (using DeepL) from an article that was originally written in Korean in the DBR (Donga Business Review). Therefore, please understand that there may be some awkward expressions.
  • The DBR has all legal authority over this content. Please note that unauthorized use and distribution may be subject to legal sanctions
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