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Korean Companies Embrace Google AI to Drive Innovation

“Performance, Scalability, and Efficiency”

Gemini Tackles Customer Pain Points

Bae Mi-Jeong | No.419 (June 2025 Issue 2)
Article at a Glance

Korean companies across various industries are accelerating business innovation through the adoption of Google Cloud’s AI solutions. These companies cite superior performance, scalability, and cost efficiency as Google AI’s key strengths. Companies are leveraging AI to address customer pain points while pursuing a two-track strategy: utilizing Google solutions for general-purpose technologies while developing proprietary models related to their core competencies. Furthermore, these companies are not simply implementing AI technology but are fundamentally transforming work processes and organizational culture, thereby creating new business opportunities and enhancing employee capabilities.



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“It combines outstanding performance and unparalleled scalability with high cost efficiency.”

This assessment comes from Korean companies that have adopted Google Cloud’s artificial intelligence (AI) solutions and are creating value through them. In 2025, Google established itself as a leader in AI innovation.

Google shed its reputation of lagging behind OpenAI by launching the advanced multimodal AI model Gemini 2.5 Pro and the lightweight, accessible model Gemini 2.5 Flash. The two models ranked first and second respectively on the LMArena leaderboard, proving that Google is pioneering the “Pareto Frontier 1 ” in AI technology. As Google’s solutions have proven to be both high-performing and cost-effective, increasing numbers of companies are adopting Google’s AI solutions.

Usage of Gemini through Vertex AI, Google’s artificial intelligence (AI) and machine learning (ML) development platform, has increased 40- fold compared to last year, while significant performance upgrades to generative models such as the video generation model Veo and image generation model Imagen are fundamentally transforming work processes. Driven by this positive market response, Google Cloud’s first-quarter 2025 revenue reached $12.3 billion, a 28% increase from the previous year, while operating profit jumped 141% to $2.1 billion. This development has sparked assessments that AI is beginning to fuel Google Cloud’s growth.

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  • This content was translated into English by AI (using DeepL) from an article that was originally written in Korean in the DBR (Donga Business Review). Therefore, please understand that there may be some awkward expressions.
  • The DBR has all legal authority over this content. Please note that unauthorized use and distribution may be subject to legal sanctions
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