Ariya Korea Co., Ltd. (CEO Lim Tae-bin), a consulting firm specializing in Middle Eastern market entry, announced on the 19th that it signed a Memorandum of Understanding (MOU) with Driven, a leading real estate development and consulting company in Dubai (Chairman Abdulla Al Ajaji), at the Driven headquarters in Dubai. The agreement aims to advance the construction project of the landmark 'K-Tower' to facilitate Korean companies' entry into the Middle Eastern market.

In this MOU, both companies solidified a key partnership for the construction of K-Tower and agreed to actively cooperate in the local promotion and marketing of the 'ARIYA' site, a one-stop platform for Middle Eastern market entry being developed by Ariya Korea. This is interpreted as a robust 'dual strategy' linking an offline base (K-Tower) and an online platform (ARIYA) to ensure the successful establishment of Korean companies in the Middle East.

The 'K-Tower' project involves establishing a complex business hub in the heart of Dubai, integrating K-Business, K-Culture, and K-Lifestyle. Upon completion, it will serve as a 'base camp' offering office space, business centers, networking lounges, exhibition and sales spaces, hotels, and residences to Korean companies aiming to enter the Middle East, North Africa (MENA), Central Asia, and the Caucasus markets.

The core partner of this project, 'Driven', is a leading company with significant influence and network in the Dubai real estate market. Driven is recognized by the global economic magazine Forbes as a company with global membership and is connected to investors in 80 countries, leading key projects in Dubai. Ariya Korea plans to leverage its collaboration with Driven not only for the successful planning, development, and operation of K-Tower but also to actively promote the 'ARIYA' platform utilizing Driven's extensive local VIP client and corporate network.

The 'ARIYA' platform is an online hub providing essential local information, legal/accounting advice, partner matching, and marketing support for entering the Middle Eastern market. Through this collaboration, the 'ARIYA' platform is expected to rapidly increase its local market recognition based on Driven's credibility, positioning itself as a 'digital gateway' for more Korean companies entering the Middle East, including those residing in K-Tower.

Ariya Korea has been supporting Korean companies participating in various fairs and exhibitions held in Dubai with local market research and partner matching. Ariya Korea CEO Lim Tae-bin expressed, "If K-Tower is the 'physical outpost' for Korean companies, the Ariya platform is the 'digital outpost'," adding, "By closely supporting Korean companies both online and offline with Dubai's best partner, Driven, we will become the most reliable and trustworthy partner for the successful entry of K-Business into the Middle East."

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