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Lotte Innovate Advances Smart Farm Technology

Dong-A Ilbo | Updated 2025.10.24
Enhancing Crop Growth Prediction with Ultra-Precision Vision AI
Early Diagnosis of Pests and Diseases…Realizing Preventive Smart Farms
Digitizing the Entire Process, Boosting Operational and Management Efficiency
Targeting Annual Revenue of KRW 4 Million per Square Meter, Profitability in Focus
 
Lotte Innovate announced on the 24th that it is enhancing its services by applying advanced Vision AI technology to the smart farm platform 'Urban Green Farm.' Currently, the smart farm AI system is established to precisely analyze crop conditions in real-time (including image interpretation) and diagnose and alert potential disease and pest occurrences in advance. The main goal is to significantly improve both productivity and quality.

Vision AI learns from image data accumulated in its testbed to predict the most suitable harvest time and growth stages (each stage of crop growth). Platform users can systematically manage delivery volumes and inventory accordingly, significantly reducing the burden of labor operations. Additionally, the system sends immediate alerts upon detecting signs of plant abnormalities, offering excellent effectiveness in preventing pest and disease damage.

A scene of pest and disease monitoring and growth prediction through Vision AI.
Alongside this, Lotte Innovate provides farm operation guides and support functions tailored to each user through the customized AI agent platform 'i-MEMBER.' The company plans to gradually expand AI services across the entire agricultural value chain, including design, construction, cultivation, and distribution. AI, big data, cloud, and the Internet of Things (IoT) are organically integrated, enabling the implementation of optimal farm environments and real-time remote monitoring even within urban areas.

Significant progress is also evident in terms of performance. The first branch of 'Urban Green Farm' has recorded a production volume 6 to 10 times higher than conventional open fields, achieving an annual revenue of KRW 3 million per pyeong as of 2025. The company stated that it is continuing to advance technology by demonstrating revenue growth to KRW 4 million per pyeong by the end of the year.

This platform supports the entire process, including automated design, environmental data analysis, and remote management, allowing any urban resident to easily operate a farm and generate profit. To establish itself as the new standard for smart farms, Lotte Innovate plans to continuously develop artificial intelligence and digital technology.

Kim Sang-jun

AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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