Daesang Group announced on the 24th that it will introduce its self-developed AI platform, 'Daesang AI,' across the company, accelerating AI-centered work innovation (AX, AI Transformation). This introduction is designed to enhance employee work efficiency and productivity by having AI support repetitive tasks.

This platform is equipped with core large-scale language model (LLM) functions such as web search, data summarization, report writing, and translation, helping employees focus on strategic and creative tasks. Data security is ensured in a dedicated cloud environment, with AI web search and image generation functions integrated. It supports major global languages including Korean, English, Chinese, Japanese, Indonesian, and Arabic, and can process various document formats. The strategy is to maximize productivity using the platform with a perfectly established supplementary system.

Currently, it is being applied to common tasks across the company and operational, with practical training to enhance AI utilization capabilities scheduled until the end of the year. Subsequently, the plan is to expand the application of customized AI for each business division in stages.

Daesang Group aims to make 2026 the inaugural year of AI work transformation, embarking on the establishment of an 'AI Agent' that fully performs specific tasks. Priority will be given to tasks expected to benefit, such as research support and sales report automation. Additionally, the integration with internal systems and databases is expected to enhance the platform's completeness. Once the AI Agent is introduced, it is anticipated that automation across office operations will be possible, significantly improving work efficiency.

AI is also being actively utilized in the marketing field. AI-produced advertising videos for each product are being used to enhance marketing effectiveness across various channels such as offline stores, exhibitions, and online detail pages. AI education for all employees is fostering an AI-friendly organizational culture and accelerating the pace of work transformation.

Kwak Moon-gyo, Head of DT Promotion at Daesang Holdings, stated, “We will create an environment where employees can focus on high-value-added tasks by promoting generative AI-based work transformation. Based on stable infrastructure and education, we will strengthen future competitiveness and lead innovation in the food industry.”

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