Established as a 'health management platform' focused on women in their 30s and 40s
Fulfilling the information-seeking needs of the MZ generation with comparisons of medical check-up products and reviews
The health check-up platform 'Chakhan Doctor' has surpassed 2 million cumulative users, continuing its growth trajectory. Amid increased interest in personal health management following COVID-19, the platform has particularly seen a notable rise in usage among women in their 30s and 40s, establishing itself as a leading domestic check-up and health management platform.
According to statistics from the advertising analysis tool Airbridge, as of September this year, the number of Chakhan Doctor app installers reached 2,027,773, marking an approximately 20.4% increase compared to the same period last year (1,683,661). Notably, the proportion of female users has been rising annually, currently standing at 56%, with the majority being in their 30s (45%) and 40s (21%). Due to the nature of female users who manage family health, the family proxy reservation rate reached 30%, and the recommendation rate through the check-up product sharing function has been steadily increasing.
The users of Chakhan Doctor increased from 800,000 in 2022, to 1.3 million in 2023, to 1.7 million in 2024, and surpassed 2 million this year. This growth is the result of changing public health management awareness and the popularization of platform-based medical consumption. Particularly, the trend towards preventive health management, increased use of personal health data, and the digitalization of check-up services have driven market growth.
Despite the activation of health check-up platforms, there are still challenges to address. According to an internal survey conducted by Chakhan Doctor in August 2025 (allowing multiple responses), 81% of respondents said, "There are too many check-up products, and I don't know which tests to choose," while 61% said, "Interpreting the check-up results is difficult, and there is a lack of consultation."
This reflects the limitations of information asymmetry and non-personalized online information. To address these issues, Chakhan Doctor has provided features such as health check-up product comparison, detailed examination information like endoscopy room operation status, AI test recommendations tailored to individual needs, and hospital visitor reviews and ratings, enabling consumers to easily select necessary tests and create a trustworthy environment based on actual user reviews.
Additionally, through services like the generative AI 'Doctor AI' for anytime assistance related to health check-ups and 'Medical Professional Consultation' for health status counseling, Chakhan Doctor has completed a total care experience that extends to post-check-up management.
Park Han, CEO of Viva Innovation, the operator of Chakhan Doctor, stated, "Chakhan Doctor is the first in the industry to establish a health check-up service centered on individual customers, embedding the platform concept into the check-up market," and added, "We will help everyone choose and consistently manage health check-ups rationally through AI-based test recommendations and a user-centered interface."
Chakhan Doctor provides comprehensive, national, employment, and special check-up services through over 430 affiliated check-up centers nationwide, caring for the entire health check-up journey from test recommendations to reservation, payment, result confirmation, and post-check-up follow-up. Additionally, it has been recognized as an innovative healthcare company for its technology and reliability, winning two categories at the CES 2025 Innovation Awards, obtaining ISO 27001 and 27701 information security certifications, and receiving approvals for AI follow-up medical devices (grades 1, 2, and 3).
Meanwhile, to commemorate surpassing 2 million cumulative users, Chakhan Doctor is holding a gratitude event, offering a 20,000 KRW discount coupon to the first 500 users daily until the 31st. The discount coupon can be downloaded from the check-up product detail page within the Chakhan Doctor app.
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