As shoes frequently get wet due to snow and rain in winter, the importance of shoe hygiene management is being highlighted. It is pointed out that if wet shoes are left unattended for a long time, the internal humidity increases, allowing bacteria and mold to proliferate rapidly, which can lead to unpleasant odors and worsen foot health, causing conditions such as athlete's foot and dermatitis.

Sports lifestyle care brand VIEMO is offering a portable shoe sterilization and drying solution that effectively removes moisture and bacteria from shoes, providing a new answer to the related market.

Since 2025, VIEMO has been participating as the official sponsor of the prestigious K League club 'Ulsan HD Football Club,' providing the 'VIEMO Shoe Care Device' for the management of players' shoes after matches.

A brand representative stated, "Since professional players change their soccer shoes and sneakers several times a day, quick and hygienic management is important," adding, "We are continuously verifying and developing based on the actual usage experiences of the players in the sports field."

VIEMO's 'Care Bar' is a solution combining UVC sterilization and drying functions, focusing on easily managing shoes that are wet from exercise or snow and rain to inhibit bacterial growth. In particular, it enhances portability for use even in transit, allowing shoes to be dried and harmful bacteria to be sterilized by 99.9% inside vehicles, providing convenience for shoe management without time and space constraints.

The brand emphasized, "The interior of shoes in winter becomes an environment conducive to bacterial growth due to high temperature and humidity," and "The habit of managing shoes immediately after exercise or going out is key to preventing odors and bacteria." To this end, the premium package, which improves the inconvenience of existing products, adopts an external power method to enhance usability for outdoor and vehicle environments.

VIEMO CEO Kang Pyo-gil stated, "Shoe bacteria management is essential not only after exercise but also during snowy winter seasons," and "VIEMO aims to establish itself as a brand proposing smart care habits for a healthy foot environment."

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