Media art company CUZ Co., Ltd. announced its participation in the '2025 GITEX Global,' the largest technology, AI, and startup exhibition in the Middle East, showcasing its media art platform 'WAA (Where Art’s Alive).' The 2025 GITEX Global is being held from today (13th) until the 17th at the Dubai World Trade Centre.

This event, marking its 45th edition, is a global technology business hub with over 200,000 visitors from more than 170 countries and over 6,000 participating companies. It is the world's largest ICT exhibition showcasing innovative technologies such as AI, smart cities, digital signage, and content.

WAA is a customized media art solution platform for luxury hotels, premium offices, and large commercial facilities. It provides optimized media art content in real-time according to the characteristics of the space, season, time of day, and nature of events, enhancing the brand value of premium spaces while offering visitors a differentiated artistic experience.

This GITEX also features a system that allows high-definition (4K~8K) media art content to be provided and managed on a subscription basis, enabling companies and space operators to efficiently manage premium media art. CUZ plans to showcase its flagship platform WAA at its exhibition booth, presenting the direction of next-generation spatial visual solutions combining AI and art.

CUZ has collaborated with global brands such as Samsung Electronics, LG Electronics, CJ CGV, Lotte World, Mercedes-Benz, and Gentle Monster, supplying the WAA platform to various spaces like hotel lobbies, offices, and exhibition halls. With participation in GITEX, CUZ aims to strengthen its presence in the Middle Eastern digital out-of-home (DOOH) market and to initiate collaborations with local AI solution and smart space-related companies.

Jin-sil, CEO of CUZ, stated, "The WAA platform is a new form of media art solution that visually expands the brand's emotion and identity beyond simple video transmission," adding, "Through participation in this GITEX, we aim to strengthen global partnerships in the Middle Eastern market and further solidify CUZ's position in the global media art industry."

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