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Global Expansion

KT&G Acquires Nordic Nicotine Pouch Firm ASF

Dong-A Ilbo | Updated 2025.09.23
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KT&G is set to jointly acquire a Nordic nicotine pouch manufacturing and sales company with Altria, the leading tobacco company in the United States. This move appears to be aimed at expanding the smokeless tobacco market as an alternative to traditional cigarettes.

On the 23rd, Bang Kyung-man, CEO of KT&G, announced this development at the '2025 KT&G CEO Investor Day.' Prior to the event, CEO Bang signed a comprehensive Memorandum of Understanding (MOU) with Altria in the United States. The two companies have agreed to acquire 'ASF (Another Snus Factory),' a Nordic nicotine pouch company, to participate in the global nicotine pouch market. Additionally, to target the nicotine pouch market, KT&G plans to introduce ASF's product 'LOOP' and Altria's 'on!' through KT&G's global distribution network.

Meanwhile, KT&G has set the minimum annual dividend per share for this year at KRW 6,000, an increase of KRW 600 compared to the previous year. This measure aims to enhance shareholder value.

Nam Hye-jeong

AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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