The K-beauty craze has established 'Olive Young' as a must-visit destination for foreign tourists visiting Korea.

On the 3rd, CJ Olive Young announced that the cumulative purchase amount spent by foreign visitors in offline stores nationwide from January to November this year exceeded KRW 1 trillion. This represents an approximately 26-fold increase compared to the annual performance in 2022. The proportion of foreign sales also surpassed 25% this year, highlighting a more pronounced growth trend.

● White House Spokesperson Visits...SNS Certification


Interest from famous overseas figures is also boosting the K-beauty craze. In October, during the APEC week, Caroline Levitt, White House spokesperson who accompanied U.S. President Donald Trump on his visit to Korea, revealed 13 cosmetic products purchased in Korea on her SNS.

The products in the photo featured the phrase 'Olive Young exclusive plan', and a video capturing Levitt visiting a store in the Gyeongju area became a major topic online.

● Lingard Visits Olive Young, Purchases KRW 200,000

Jesse Lingard, a former Manchester United (England) footballer, recently appeared on MBC's 'I Live Alone', visiting an Olive Young store and selecting items such as face masks, eye patches, and PDRN products.


During the broadcast, he stated, "I look at ingredients rather than brands," accurately mentioning Korean skincare trend ingredients like PDRN and retinol, and included staff-recommended products in his purchase, spending over KRW 200,000 at Olive Young.

The British fashion magazine British Vogue also announced '7 Must-Buy K-Beauty Products in Korea'.


Vogue stated that while the products can be purchased overseas, Korea is where the latest technology is first applied, making it advantageous in terms of quality and price to buy locally.

● "9 out of 10 Foreigners Visit Olive Young"

According to Global Tax Free (GTF) data, foreign cosmetic purchases at Olive Young accounted for 88% of the total in Korea. This means that 9 out of 10 foreigners buying cosmetics in Korea visited an Olive Young store.


As various renowned figures from different fields purchase and share their experiences with Korean cosmetics, interest from overseas consumers is further expanding. An Olive Young representative stated, "Achieving KRW 1 trillion in foreign visitor purchases, K-beauty is becoming more than just a trend, and we will do our best to make it a key element of domestic tourism and a reason for foreigners to revisit Korea."

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