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“LINER” was launched in 2015 as a browser app and browser extension offering a highlighter function, and it has grown into an AI service that curates personalized search results and content based on users’ highlight data. GPT-4-powered search chatbot LINER Chat provides customized answers for each user. LINER established an internal process called a hypothesis factory, developing and experimenting with ideas to improve the product over two weeks and adding new features along the way. The service was also designed to work within existing search environments such as Google and Naver without requiring users to access a separate website, which enhanced convenience. LINER is a global service with 90 percent of its users overseas and more than 10 million MAU, offering subscriptions in countries like the United States and Korea and adopting an advertising-based model in India and Southeast Asia to tailor its business model to each market’s characteristics.

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Shall we take a look at how to make kimchi pancakes today?

Kimchi pancakes taste the best on arainy day, no matter what anyone says.
With a glass of makgeolli on the side, you can finish a whole plate in no time.
I should also make some tonight with squid, which my kids like, and fry it up.
That was how to make delicious kimchi pancakes.
Please give me a like, leave a comment, and follow me!

When browsing the Internet, it is easy to encounter articles that appear at the top of search results but contain none of the necessary information and instead are filled with the writer’s unwanted narrative. As blog advertising has become a common side job, the quality of information supplied online has declined. In contrast, information or papers published by experts or companies tend to be more accurate but are more difficult to read and require more time. Even after repeatedly clicking back and forth, it often remains difficult to find information with the right content and level, making the search process itself feel exhausting. The right content and the right level also vary widely from user to user.

Although ChatGPT, recently introduced by OpenAI, has presented a new paradigm for search, it still has limitations such as failing to reflect the latest information or providing incorrect answers. LINER, launched by Aurumplanet in 2015, points to the current confusion in the search market and asserts that it will become a service that surpasses Google within five to ten years. LINER adopted ultra-personalized search and content recommendations based on user big data as its solution.

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