검색버튼 메뉴버튼


DBR | 1호 (2008년 1월)
From Strategy+Business (
In order to position their organizations to attract top talent, drive breakthroughs and serve customers better, managers need to recognize the effect that information services will have on the evolution of the work force. The sooner organizations adopt and internalize the technology and skills needed to thrive in an increasingly virtual and flexible work environment, the sooner they will enjoy the significant economic, social and environmental benefits a decentralized organization makes possible.
Although the end result of any developing model is difficult to predict, we have established a number of likely scenarios that depict the work force of 2020 and the strategic implications for employers looking not just to stay ahead of the curve but to shape it to their competitive advantage.
The punctuated workday.
Software already makes it possible for people to work anytime, anyplace. But human resources and IT leaders have failed to put such software to best use. In fact, increased connectivity has made it more difficult for people to draw lines between their work and their personal lives. The emergence of the millennial generation (born between 1981 and 2000) will pressure employers to embrace technology that empowers workers to control when and where they work, as well as the policies to prevent overwork. These converging trends will create a punctuated workday, in which people work for several hours and then leave the workplace to run errands, attend events or care for elderly relatives or young children, only to return to their work for another period of concentrated activity. Access to remote, mobile and secure information resources irrespective of physical location and time of day will make this possible.
Boomer brain drain.
The vanguard of the baby boomer generation (born between 1946 and 1962) is at the cusp of its planned retirement. Organizations will need to invest more and earlier in knowledge transfer techniques and create real incentives to encourage their most experienced and critical workers to share their knowledge and information. For example, information management systems should be implemented that offer easy access to both details about organizational process and deep pools of learning that individuals have amassed over the years. Strong mentoring programs that help boomers transfer their skills to younger workers and that ease the way for older boomers to adapt to new social and technological realities will prove essential to making this knowledge transfer work.
Just-in-time learning.
To successfully educate and retain talent in the future, a commitment to a culture of learning is required. Incentive structures should be examined and modified to encourage people to develop their own skills and those of their colleagues through collaboration, discussion and mentoring. A wide variety of other sources, such as personal connections through Web-based social networks and online education, will allow people to learn what they need to know, when they need to know it. Companies must harness these resources and embrace technological innovation to promote and emphasize organizational learning and action.
The thinning of management's middle.
It will be the members of Generation X (born between 1963 and 1980), once stereotyped as "slackers," who will be called on to fill the gap left by baby boomer departures in the years before the millennials can contribute meaningfully. But Gen Xers will have a relatively short span of control: Soon after they assume managerial positions, they will be overwhelmed in number by millennials vying for those same jobs. As a smaller group, Gen Xers will have to create efficient arrangements for employees to interact and communicate well in order to achieve high productivity in a punctuated workday. They will also need to manage effectively a work force made up of contractors, freelancers and other partners.
The blended work force.
Over the next decade many employees won't be employees at all; they will be temporaries, contractors, contingent workers, outsourced workers, freelancers and, in business-to-business transactions, customers. More diverse and geographically distributed organizations will need to implement process management strategies and use performance management software. With outsourcing sure to be even more common in the future, managers will have to pay attention to project handoffs and coordination costs between partners. To keep their blended work force happy, they will also need to create interesting work in an engaging workplace and pay workers' invoices on time or risk exacerbating turnover, creating yet another fissure through which knowledge can drain.
Commitment-based work.
Because physical presence at a workplace will not be required for many information services jobs, workers may be measured and compensated according to individual tasks or projects rather than on an ongoing basis. Some organizations will adopt a more flexible commitment-based employee measurement system that allows workers to choose how, where and when they work, as long as they meet preordained deadlines. In this environment, the annual review will itself be up for review and likely be replaced by new reward structures. With worker loyalty tied to work engagement rather than economic stability, work quality can be better judged and rewarded in the moment. Technologies will need to evolve to track these projects by metrics other than the number of hours worked.
Citizen regulators.
With bloggers exposing more and more of a company's internal processes and problems, it won't be long before citizens' voices, amplified and directed by information services, reach parity with government regulation. This phenomenon may change the employee-employer relationship, as employees, chiming in under assumed aliases, use Internet forums as a suggestion box to advocate for internal change.
Companies committed to staying on top of shifts in workplace attitudes and expectations need to recognize how inextricably intertwined the work force and the information services of tomorrow will be. Understanding the strategic implications that emerge from the evolution of both will enable organizations to position themselves better to innovate, attract top talent and win in the marketplace.
Daniel W. Rasmus is director of business insights at Microsoft Corporation and the author of numerous articles on the workplace of the future.