Seerslab, a vision AI-based XR specialist company, is set to unveil its next-generation AI smart glasses, 'AInoon,' which have been developed through extensive in-house research and development, to the general public and the eyewear industry for the first time. Seerslab plans to showcase and demonstrate AInoon at the 'International Optical Industry Exhibition' held at COEX in Magok, Seoul, starting November 20.

Seerslab is an innovative startup that provides a Physical AI experience connecting daily life and work environments based on AR/XR and generative AI technologies. Starting with AR glasses development in 2024, the company has independently developed AInoon, equipped with the latest generative AI.



AInoon is an innovative AI smart glasses that can instantly recognize, confirm, and execute information through user voice input and camera recognition without a display device. Wearing AInoon allows users to make phone calls, listen to music, and use media functions such as taking photos or videos without taking out a smartphone. It is expected to offer a new interaction experience with AI in everyday life by speaking (input), listening (output), and seeing (recognition). Unlike existing smart glasses or AR/VR glasses, AInoon resembles regular glasses in design and shape, reducing any sense of alienation or discomfort when worn.

The device goes beyond being a simple wearable smart device by combining voice and visual recognition to implement a multimodal AI interface that allows users to converse with AI in Korean and receive immediate responses. It comes pre-installed with major generative AIs like ChatGPT, Gemini, and Claude, allowing users to choose and utilize them according to the situation. Like regular glasses, it can be fitted with prescription lenses or sunglasses lenses and can be serviced at ordinary optical stores. The price is set in the KRW 300,000 range, lowering the purchase barrier for general consumers. It weighs approximately 45g (excluding lens weight).

Recent market research indicates that the global smart glasses market is estimated to be around USD 1.93 billion (KRW 2.8 trillion) in 2024 and is expected to grow rapidly to approximately USD 8.26 billion (KRW 12 trillion) by 2030. In particular, smart glasses models equipped with AI functions are anticipated to quickly increase their market share, driven by big tech companies like Meta and Google. In this context, it is significant that Seerslab is the first domestic startup to introduce a domestically-produced AI smart glasses to the general public.

At the exhibition, Seerslab plans to set up an AInoon booth and conduct programs such as a multimodal AI experience based on voice/camera recognition, real-time interpretation and translation functions, demonstrations of actual application scenarios in education/leisure/silver life, on-site demos for visitors, and Q&A sessions.

Additionally, Seerslab is actively collaborating with existing eyewear industry players such as general optical stores and the Korea Optometric Association to supply and distribute AInoon. The company is currently recruiting AI smart glasses specialized distributors until the end of the year and plans to offer various benefits to optical stores/opticians that become initial AInoon specialized distributors.

Seerslab CEO Jung Jin-wook stated, "AInoon is the starting point of an 'AI lifestyle platform' encompassing daily life, work, education, and leisure environments. Through the exhibition, many will directly experience the transition to an era of 'seeing with AI and hearing with AI.'"

IT Donga Reporter Lee Moon-kyu (munch@itdonga.com)

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