BBQ announced that it has signed a master franchise agreement with the local South African company ‘Good Tree South Africa’. (Provided by Genesis BBQ Group)
Chicken franchise Genesis BBQ Group has entered into a master franchise (MF) agreement with a local South African company to expand into the African continent.
BBQ announced on the 12th that it has signed an MF agreement with ‘Good Tree South Africa’, a company engaged in the distribution of Korean food in South Africa. Good Tree South Africa operates approximately 3,000 supermarkets in the country.
BBQ plans to collaborate with this company to open quick service restaurant (QSR) style outlets in major South African cities such as Cape Town, Johannesburg, and Bloemfontein. A BBQ representative stated, “South Africa, with a population of 63.02 million and a median age of 28, has high growth potential in the dining industry. The annual per capita chicken consumption in South Africa is about 36 kg, indicating a well-developed chicken-related food culture.”
Yoon Hong-geun, Chairman of Genesis BBQ Group, stated, “We will strive to expand Korean food culture across the African continent with a differentiated menu and services tailored to local tastes and culture.”
Lee So-jeong
AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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