Building a 'Corporation + Startup' Co-Growth Model through Integrated Support System for Investment, PoC, and Mentoring
Gopizza Thailand store (left) and the K-food brand 'Gochujang' store launched in India
The food-tech based pizza brand Gopizza has been selected for the 5th cohort of CJ CheilJedang's startup open innovation program, 'Frontier Labs'.
Among domestic K-food brand startups, it is the only one recognized for its global expansion capabilities based on food-tech, and it will begin strategic cooperation with CJ CheilJedang. Through this collaboration, the two companies plan to pursue a multifaceted cooperation model, including △R&D collaboration tailored to the global market △linking global food supply chains △joint development of K-sauces and local menus. It is anticipated that the combination of CJ CheilJedang's global food infrastructure and Gopizza's local operation know-how will present a new turning point in the overseas market entry strategy for K-food brands.
CJ CheilJedang's Frontier Labs is an investment-based startup open innovation program launched in 2021, aiming to discover future growth engines by combining the infrastructure of large corporations with the innovativeness of startups.
Gopizza, which has established itself as a technology-centered dining brand in Korea, India, Thailand, and Singapore, has been selected for this 5th cohort of Frontier Labs and is exploring collaboration possibilities with CJ CheilJedang and other CJ affiliates.
A Gopizza representative stated, “We have broadened our horizons by collaborating with global corporations, and Gopizza's growth is still ongoing,” expressing their ambition, “We will grow as a global expansion collaboration model for Korean food startups with this selection.”
Meanwhile, CJ CheilJedang's Frontier Labs has discovered and invested in a total of 19 food-tech startups from the 1st to the 5th cohort, with the selected companies recording significant growth in both corporate value and sales, continuously receiving collaboration opportunities with CJ CheilJedang. Selected companies are provided with an initial investment of up to KRW 300 million, step-by-step PoC opportunities through matching with business departments, mentoring from AC experts, and consideration for follow-up investments.
Choi Yong-seok
AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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