Global media agency WPP Media Korea announced on the 4th that it has been selected as a certified advertising partner of Coupang Ads.

This agreement was made to provide advertisers with systematic and verified campaign operation benefits amid the rapid growth of the domestic retail media market.

WPP Media Korea is a global company specializing in the planning and optimization of retail media. It is the only domestic media agency that has operated a dedicated commerce team for retail media over the past decade.

A certified advertising partner of Coupang Ads refers to an agency with a high level of understanding in strategy formulation and execution for Coupang's full-funnel advertising products and performance operations.

Since July, WPP Media has been providing insights into Coupang advertising through its participation in the Coupang Ads Advisory Board CouCAB 2025. Leveraging its selection as an official certified partner of Coupang Ads, it plans to strengthen its cooperative relationship and offer differentiated benefits such as optimized services, campaign insights, and educational programs to advertisers.

Hwang Yeon-hwa, Director of WPP Media, stated, “This partnership will serve as an opportunity to create a more predictable and sustainable performance-driven retail media ecosystem for advertisers,” adding, “We look forward to establishing a new standard for brand growth by connecting data, advertising, and merchandising with Coupang.”

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