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Business / Construction Materials

Kesko Signs MOU with Italian Luxury Brand Alphacan

Dong-A Ilbo | Updated 2025.09.10
Strengthening the Premium Window Lineup Based on Distribution Channels
Contract signing ceremony (from left) Lee Su-jeon, CEO of Alphacan Korea, No Chang-jin, CEO of Kesco
Kesco, a leading company in home appliances and windows and the top installer for replacing outdated windows nationwide, announced on the 5th that it has signed a distribution agreement (MOU) with the Italian luxury system window brand Alphacan, securing the rights to directly distribute Alphacan brand products.

Through this agreement, Kesco plans to enhance its premium system window lineup and offer differentiated residential solutions by combining it with its own home appliance window portfolio (including pair blinds, heating & privacy glass, automatic ventilation windows, etc.).

Alphacan is an Italian premium luxury brand highly regarded for its system windows' inherent performance and design. It boasts superior insulation and airtight performance (with a level of 0.65, surpassing the domestic first-class standard of 0.9 or below), enhanced noise reduction, modern design, and custom wrapping color options, making it known for products optimized for high-end residences such as townhouses and detached houses.

Additionally, based on an operational philosophy combining import and installation, it has offered reasonable pricing and highly reliable after-sales service value. Recently, it established automated equipment from the Italian company Graf Synergy, achieving not only standardized quality but also production capacity (CAPA) and welding strength exceeding 400N.

Notably, unlike most German-style system windows distributed domestically, which undergo wrapping domestically and use domestically extruded reinforcements, Alphacan system windows guarantee high quality by directly importing raw materials wrapped in Italy and high-strength reinforcements bent locally.

Kesco provides Italian luxury system windows with standardized installation quality, quick delivery, and systematic after-sales service based on its nationwide installation network and accumulated performance. By introducing a direct distribution system, it aims to expand customer-perceived benefits such as △stability in product supply △reduction in total cost of ownership (TCO) △enhanced on-site customized consulting, and strategically combines home appliance window functions (pair blinds, heating glass, privacy conversion, automatic ventilation, etc.) with Alphacan system windows to simultaneously enhance energy efficiency and living convenience.

No Chang-jin, CEO of Kesco, stated, "The combination of Kesco's installation and after-sales service capabilities with Alphacan's premium system window technology provides customers with compelling choices in terms of 'performance, design, and price,'" adding, "We will deliver European luxury windows with Kesco's standard installation."

Lee Su-jeon, CEO of Alphacan Korea, expressed, "We are excited to offer Alphacan's high-performance system windows alongside Kesco's nationwide installation infrastructure," and added, "We will continuously expand the rational premium that enhances the quality of living environments."

With this MOU, Kesco plans to gradually expand its application range from the premium detached and townhouse market to remodeling demand and sequentially pursue new product verification (pilot) and product diversification (color, hardware, glass specifications) through collaboration with Alphacan.

Choi Yong-seok

AI-translated with ChatGPT. Provided as is; original Korean text prevails.
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