“Based on the founding philosophy of 'Transport for National Prosperity,' we will fulfill our responsibility to ensure that Korea's steps are not confined to the Korean Peninsula.”

Cho Won-tae, Chairman of Hanjin Group, stated at the 80th anniversary ceremony of the group's founding held at the Grand Hyatt Seoul Hotel on the 23rd, “The company, which began with the founding of Hanjin Trading Company in November 1945, was able to grow due to the silent dedication of its employees and the trust of its customers,” and expressed his ambition to “transform into the world's leading comprehensive logistics company based on the group's shared legacy.”

● Space and Real Estate as Future Growth Engines

Hanjin Group, which will celebrate its 80th anniversary on November 1, unveiled its 'Group Vision 2045' and a new corporate image (CI) on this day, outlining its goals to be achieved by 2045, the group's 100th anniversary. Cho Hyun-min, President of Hanjin, announced, “By 2045, we aim to become a comprehensive mobility company encompassing aerospace, future mobility, and e-commerce sectors.”

To achieve this, the group plans to build space logistics solutions based on the technology accumulated from its defense industry and space launch vehicle manufacturing experience, and create added value in business areas such as tourism, hotels, and real estate by utilizing its aviation and logistics network.

Korean Air, the largest company in the group, presented a blueprint to grow its current passenger sector, ranked 15th globally, to a 'global top' level through its merger with Asiana Airlines. Hanjin Co., Ltd. plans to innovate logistics technology by establishing a 'super-autonomous system' that operates logistics systems without human intervention based on artificial intelligence (AI).

Future businesses highlighted include the aerospace business and the development of maritime routes. President Cho stated, “We will actively participate in the reopening of the space era after 50 years, leading the establishment of space logistics systems such as manned and unmanned exploration, satellite logistics, and space transportation business.” The group also plans to actively participate in the commercialization of Arctic routes and the development of maritime routes.

The intention to expand real estate businesses, including hotels, was also expressed. The group plans to renovate famous hotels and link them with tourism businesses to create added value. It is interpreted that the group will actively enter the real estate acquisition and sale market through Jungseok Enterprise, a building management specialist, and the newly established real estate subsidiary 'K-Wave Property.' Hanjin Group recently established the real estate specialty subsidiary 'K-Wave Property.'

● New CI Featuring 'Taegeuk Pattern' Unveiled

Hanjin Group also unveiled a new CI on this day. The design harmonizes the existing Hanjin Group logo, which features the letter H in the center, with the monochrome Taegeuk pattern logo of Korean Air, unveiled in March this year. The company explained, “The existing CI was directly designed by Cho Joong-hoon, the founder of Hanjin Group, and it has been modernized while maintaining the unity between companies without significant changes.”

The new CI utilizes the new CI of Korean Air and the 'Hanjin Group Sans' font inscribed on the aircraft fleet. It is a typeface designed to enhance readability in various digital environments such as PC and mobile, and the company added that it is a strategy to strengthen visual linkage between affiliates.

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