South Korea's largest hair loss community, 'Daedamo,' announced the launch of its global service in September. This service is gaining attention as a new marketing channel for hair transplant clinics interested in attracting foreign patients and hair care brands considering overseas marketing.

Following the launch of the global service, Daedamo reported a 29% increase in overseas users compared to the previous month. Daedamo currently offers over 4.8 million pieces of content translated into Japanese, English, and Chinese, providing information on domestic hair transplant clinics, user reviews, hair loss shampoos, scalp shampoos, and other hair care products in local languages. Overseas users interested in hair transplantation and hair loss treatment are naturally drawn to Daedamo during their information search process.

Notably, when searching for hospital names, brand names, and product names in local languages on portal sites like Google, Daedamo's multilingual pages appear at the top of search results. Keywords such as 'Korean hair transplant clinics' and 'Korean hair transplant reviews' also reveal Daedamo's translated information in search results. This demonstrates that Daedamo serves as a crucial point of contact for delivering information about Korean hair transplant clinics and hair care brands to overseas consumers and enhancing their recognition.

Daedamo focuses on overcoming the linguistic and cultural barriers that hospitals and brands face when entering overseas markets, beyond mere information translation. Currently, a beta version of LINE consultation and non-face-to-face quotation services is being operated for Japanese users, with plans to expand these functions for English and Chinese users in the future. Through this, overseas users can access hospital information and surgery reviews in their native language and utilize real-time consultation and quotation services in a one-stop manner.

From the perspective of Korean hospitals and brands, the ability to achieve global marketing and customer acquisition simultaneously through the Daedamo platform without separate local marketing organizations or agencies is noteworthy. Daedamo plans to actively pursue the attraction of overseas patients and global branding based on operational data immediately after the beta version concludes.

A representative from Daedamo's overseas service department stated, "We will continue to strive to support the overseas marketing of domestic hospitals and brands," adding, "We plan to launch various services to introduce Korea's excellent hair loss treatment, hair transplant information, and popular hair care products to the world."

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